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The target audience is likely individuals and families seeking air travel options. This includes both domestic and international travelers, with a potential focus on the African market based on language and currency options.
Overland Airways' top markets are Nigeria and Ghana, indicating a strong presence in West Africa. They also have a notable presence in South Africa and Kenya.
Nigeria
Ghana
South Africa
Kenya
Cote d'Ivoire
Primary age group concentration shows strong presence in:
31-35
Most active age range
Overland Airways attracts a range of household sizes, with a concentration in families of 3-4. The income distribution reflects a predominantly middle-income customer base.
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