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Overland Airways Target Audience

The target audience is likely individuals and families seeking air travel options. This includes both domestic and international travelers, with a potential focus on the African market based on language and currency options.

User Segments

Overland Airways Geographic Distribution

Overland Airways' top markets are Nigeria and Ghana, indicating a strong presence in West Africa. They also have a notable presence in South Africa and Kenya.

Top Countries

Nigeria flag

Nigeria

45%
Ghana flag

Ghana

20%
South Africa flag

South Africa

10%
Kenya flag

Kenya

8%
Cote d'Ivoire flag

Cote d'Ivoire

7%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Overland Airways attracts a range of household sizes, with a concentration in families of 3-4. The income distribution reflects a predominantly middle-income customer base.

Employment Status

Income Distribution

Education Level

Overland Airways Behavior Analysis

Behavior Profile

Device Breakdown

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