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Outsell is a research and advisory firm focused on the data, information, and analytics industry. They offer market intelligence, executive communities, and custom research services to help clients make informed decisions. They provide insights based on their extensive industry experience and data analysis.
Company : Outsell, Inc.
Industry : Market ResearchData & AnalyticsInformation Industry
Outsell, Inc. Key Value propositions
Outsell, Inc. Latest news
Outsell Inc.
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Honoring Skip Miller and the Sales Function for Which He Stood | by ...
Jan 4, 2024 ... Outsell, Inc. Anthea Stratigos. ·. Follow. Published in. Outsell, Inc. ·. 5 min ... Important News from M3 Learning. Dear M3 Learning Friends, ...
Headlines – Outsell Inc.
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OpenAI and FT Licensing Deal: Old News, New Value - Outsell, Inc.
May 9, 2024 ... The deal is one in a string of several major news and current affairs publishers licensing content to AI firms. Notably, Axel Springer, the ...
Outsell, Inc. SWOT Analysis
Strengths
Strong industry reputationExtensive industry data & analyticsEstablished executive network
Weaknesses
Niche market focusPotential competition from larger firmsDependence on subscription revenue
Opportunities
Expand into emerging data marketsDevelop innovative digital productsStrategic partnerships and acquisitions
Threats
Economic downturn impacting client spendingIncreased competition from free resourcesRapid technological advancements in data analytics
Top Marketing Strategies for Outsell, Inc.
Personalized User Onboarding
This strategy aims to provide a tailored onboarding experience for new users, guiding them through the platform's features and functionalities. This personalized approach helps users quickly find value and understand the benefits of Outsell's services, leading to increased engagement and higher retention rates.
Interactive ROI Calculator
This strategy offers a tool that calculates the return on investment (ROI) for Outsell's products and services. By showcasing the tangible financial benefits, this calculator effectively addresses the key concerns of C-suite executives and strengthens the value proposition of Outsell's solutions, encouraging more potential clients to consider investing in their services.
Content-Specific Call-to-Action Optimization
This strategy involves tailoring call-to-action (CTA) buttons to specific content pieces, ensuring they are relevant and compelling for the target audience. By aligning CTAs with the user's interest and context, this approach enhances conversion rates and drives higher engagement with Outsell's research and advisory services.
Outsell, Inc. User Persona
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Preferred platforms
GOALS
Frustrations
Outsell, Inc. Geographic and Demographic Insights
Geographic Insights: Outsell's primary market is the US, followed by the UK and Canada. They have a presence in Europe and Australia.
Top Countries
United States
60%
United Kingdom
15%
Canada
8%
Germany
7%
Australia
5%
Demographic Insights: Outsell's target audience is primarily males aged 35-54, reflecting leadership roles in data-driven industries.
Age Distribution
Gender Distribution
Outsell, Inc. Socio-economic Profile
Household and Income Insights: Outsell's audience typically falls in the high-income bracket with diverse household sizes.
Educational and Employment Insights: Outsell's target audience is highly educated, with a majority in full-time employment, reflecting senior roles.
Households Size
Income Distribution
Education Level
Employment Status
Outsell, Inc. Behavioral Insights
Interest-Based Insights: Interests include professional development, technology trends, and luxury pursuits, reflecting a high-achieving demographic.
Technology and Social Media Usage: The audience prefers LinkedIn for professional networking, while also engaging on platforms like YouTube and Twitter.
Interests
Device Breakdown
Social Media Usage
Outsell, Inc. Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| IDC | 25.5% | Market Research, Data & Analytics, Technology Consulting |
| Gartner | 20.5% | Technology Research, Consulting, Advisory Services |
| Forrester | 18% | Market Research, Customer Experience, Technology Insights |
