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Outplay Target Audience

Outplay's target audience is primarily Small and Medium Businesses (SMBs) with a focus on sales teams of all sizes. They specifically highlight their suitability for businesses that have outgrown manual outreach methods like spreadsheets and need a more sophisticated, multi-channel engagement platform.

User Segments

Outplay Geographic Distribution

Outplay's primary market is the United States with 60% of users, followed by India and the United Kingdom.

Top Countries

United States flag

United States

60%
India flag

India

15%
United Kingdom flag

United Kingdom

10%
Canada flag

Canada

7.5%
Australia flag

Australia

7.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Outplay users typically fall within the 'middle class' income bracket, reflecting their spending power for sales tools.

Employment Status

Income Distribution

Education Level

Outplay Behavior Analysis

Behavior Profile

Device Breakdown

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