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Outplay Target Audience

User Segments

Age: 38

Gender: Female

Occupation: VP of Sales

Education: Master's Degree in Business Administration

Age: 42

Gender: Male

Occupation: Director of Growth

Education: Bachelor's Degree in Marketing

Age: 32

Gender: Female

Occupation: Business Development Manager

Education: Bachelor's Degree in Business

Sarah Chen

Sarah Chen

Age: 38
Gender: Female
Occupation: VP of Sales
Education: Master's Degree in Business Administration
Industry: SaaS
Channels: LinkedInYouTubeX

Goals

  • Achieve quarterly sales targets by optimizing team efficiency and outreach strategies
  • Implement new sales technologies to gain a competitive edge and reduce manual tasks
  • Develop and retain a high-performing sales team through effective training and mentorship programs.

Pain Points

  • Difficulty in tracking multi-channel sales engagement across disparate tools and spreadsheets
  • High cost and complexity of integrating enterprise-level sales software with existing CRM systems
  • Inefficient ramp-up times for new sales representatives, impacting overall team productivity and quota attainment.

Outplay Geographic Distribution

Outplay's primary market focus is North America (US, Canada), followed by key English-speaking regions like the UK and Australia, and emerging markets like India.

Top Countries

United States flag

United States

40%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

10%
Australia flag

Australia

8%
India flag

India

7%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Outplay's users typically live in 2-4 person households, with a substantial portion falling into medium to high-income brackets.

Employment Status

Income Distribution

Education Level

Outplay Behavior Analysis

Behavior Profile

Outbound Sales
Multi-Channel Engagement
Automation
CRM Integration
AI Adoption
Data-Driven Decisions
Quick Adoption
Online Research
Social Media Engagement
LinkedIn Usage
Productivity Tool Usage
Learning & Development
Networking
Leadership Development
Sales Training
Webinar Participation
Comparison Shopping
Customer Support Valued
Goal-Oriented
Problem Solving

Device Breakdown

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