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Executive Summary

Industries

Election TechnologyPublic PolicyCybersecurity

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

OSET Institute Top Products

Election Cybersecurity Advisory Service
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Brand Positioning

OSET Institute is positioned as a non-partisan leader in developing open-source, verifiable election technology and influencing policy to enhance democratic trust and security worldwide.

Customer Sentiments

Customer sentiment appears to be positive, especially among election officials, academics, and philanthropic organizations who value their non-partisan expertise and focus on secure, transparent election systems. They are seen as a trusted authority providing crucial solutions for election integrity.

OSET Institute Key Value Propositions

The OSET Institute's core value proposition is increasing confidence in elections by providing verifiable, accurate, secure, and transparent public election technology. They shift focus from 'black-box proprietary' to 'glass-box public technology' through R&D, cybersecurity advisory, and policy influence.

Election Integrity
Open-Source Technology
Cybersecurity Advisory
Policy Influence

OSET Institute SWOT Analysis

Strengths

Non-partisan, trusted authority in election tech.

Focus on open-source and verifiable solutions.

Strong expertise in cybersecurity and policy.

Weaknesses

Reliance on grants and donations for funding.

Potential for slow adoption in government.

Limited traditional commercial product offerings.

Opportunities

Growing demand for election integrity solutions.

Increased focus on cybersecurity in critical infrastructure.

Potential for global expansion and influence.

Threats

Political polarization and misinformation.

Resistance to change from entrenched systems.

Competition from other advocacy groups or vendors.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

OSET Institute Target Audience

View Details

Geographic Insights

The OSET Institute primarily targets the United States, given its California base. It also has a strong presence in Canada, the UK, Australia, and Germany.

Top Countries

United States flag

United States

85% market share

Canada flag

Canada

5% market share

United Kingdom flag

United Kingdom

3% market share

Australia flag

Australia

2% market share

Germany flag

Germany

1% market share

OSET Institute Audience Segments

The Election Administrator

35-65 years

Male • Female

USA • Canada • Europe

The Tech & Security Professional

28-55 years

Male • Female

Global

The Philanthropic Donor

40-75 years

Male • Female

USA • Global

The Engaged Citizen/Advocate

25-70 years

Male • Female

USA

The Academic Researcher

30-60 years

Male • Female

Global

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor OSET Institute

Leverage User-Generated Content (UGC)

Encourage the target audience (election officials, donors, general public) to share their positive experiences or highlight the importance of trustworthy elections. This will build credibility, foster trust, and showcase the impact of OSET Institute's work through authentic voices.

Learn more

In-depth Buyer's Guide Creation

Develop a comprehensive guide educating stakeholders on the importance of verifiable, accurate, secure, and transparent election technology. This guide can position the OSET Institute as a thought leader and preferred resource, while outlining problems and potential solutions in the space.

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Charitable Sales Contribution

Since OSET operates as a non-profit, this translates to highlighting the impact of donations. Clearly show how donations support research, development, and advisory services, thereby building confidence and encouraging increased contributions.

Learn more

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