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Major Markets
OSET Institute is positioned as a non-partisan leader in developing open-source, verifiable election technology and influencing policy to enhance democratic trust and security worldwide.
Customer sentiment appears to be positive, especially among election officials, academics, and philanthropic organizations who value their non-partisan expertise and focus on secure, transparent election systems. They are seen as a trusted authority providing crucial solutions for election integrity.
The OSET Institute's core value proposition is increasing confidence in elections by providing verifiable, accurate, secure, and transparent public election technology. They shift focus from 'black-box proprietary' to 'glass-box public technology' through R&D, cybersecurity advisory, and policy influence.
Non-partisan, trusted authority in election tech.
Focus on open-source and verifiable solutions.
Strong expertise in cybersecurity and policy.
Reliance on grants and donations for funding.
Potential for slow adoption in government.
Limited traditional commercial product offerings.
Growing demand for election integrity solutions.
Increased focus on cybersecurity in critical infrastructure.
Potential for global expansion and influence.
Political polarization and misinformation.
Resistance to change from entrenched systems.
Competition from other advocacy groups or vendors.
The OSET Institute primarily targets the United States, given its California base. It also has a strong presence in Canada, the UK, Australia, and Germany.
United States
85% market share
Canada
5% market share
United Kingdom
3% market share
Australia
2% market share
Germany
1% market share
35-65 years
Male • Female
USA • Canada • Europe
28-55 years
Male • Female
Global
40-75 years
Male • Female
USA • Global
25-70 years
Male • Female
USA
30-60 years
Male • Female
Global
Data shown in percentage (%) of usage across platforms
Encourage the target audience (election officials, donors, general public) to share their positive experiences or highlight the importance of trustworthy elections. This will build credibility, foster trust, and showcase the impact of OSET Institute's work through authentic voices.
Learn moreDevelop a comprehensive guide educating stakeholders on the importance of verifiable, accurate, secure, and transparent election technology. This guide can position the OSET Institute as a thought leader and preferred resource, while outlining problems and potential solutions in the space.
Learn moreSince OSET operates as a non-profit, this translates to highlighting the impact of donations. Clearly show how donations support research, development, and advisory services, thereby building confidence and encouraging increased contributions.
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