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The OSET Institute is a non-profit organization focused on improving the security and reliability of elections. They conduct technology research and development, provide cybersecurity advisory services, and advocate for technology policy related to elections. Their work centers around their "Trust the Vote Project," which aims to modernize and secure voting systems.
Company : OSET Institute
Industry : Election TechnologyCybersecurityPublic Policy
OSET Institute Key Value propositions
OSET Institute Latest news
"I Have a Dream" too | OSET Institute
Sep 1, 2023 ... OSET Institute launches new 15-minute presentation: “Belief in Democracy” ... foundation of democracy. I want data freedom ... big enough that ...
OSET Institute (@OSET) / X
Palo Alto, CA osetinstitute.org Joined March 2008. 2,209 ... Commissioners' joint statement: https://eac.gov/news ... Important new article showing how bad math is ...
OSET Institute | Open Source Election Technology
OSET's nonpartisan, nonprofit mission is to defend democracy and re-build public confidence in our elections with more transparency in voting systems ...
OSET Institute, Inc. | LinkedIn
... importance of this work, and is very ... https://www.osetinstitute.org. External link for ... Just released: a new 15-minute presentation on the OSET Institute's ...
OSET Institute SWOT Analysis
Strengths
Technical Expertise in Election SecurityStrong Reputation and CredibilityNetwork of Partners and Stakeholders
Weaknesses
Limited Funding for a Non-profitDependence on Volunteers and GrantsPotential Bias Concerns
Opportunities
Growing Demand for Election Security SolutionsIncreased Public Awareness of Election IntegrityPartnerships with Tech Companies
Threats
Rapidly Evolving Cybersecurity ThreatsPolitical Polarization and DisinformationFunding Cuts or Competition
Top Marketing Strategies for OSET Institute
Value-Based Pricing Implementation
This strategy involves clearly communicating the value and impact of the OSET Institute's services to potential clients, justifying a higher price point. This will attract individuals and organizations who prioritize election security and are willing to invest in robust solutions.
Personalized User Onboarding
By creating a tailored onboarding experience for new users, the OSET Institute can guide them through their services, highlight key features, and foster engagement. This will increase user satisfaction, retention, and potentially lead to deeper involvement in the Institute's mission.
Interactive ROI Calculator
Develop an interactive tool that allows potential clients to estimate the potential return on investment (ROI) of utilizing the OSET Institute's services. This can effectively demonstrate the value proposition and encourage organizations to consider the Institute's solutions.
OSET Institute User Persona
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OSET Institute Geographic and Demographic Insights
Geographic Insights: OSET Institute's primary market is the US, capturing 90% of its users. Canada, the UK, India, and Australia represent smaller but growing markets.
United States
90%
Canada
3%
United Kingdom
2%
India
1.5%
Australia
1%
Demographic Insights: OSET Institute attracts a diverse age range, with a slightly higher concentration in the 25-34 age group. The gender distribution leans slightly towards males.
OSET Institute Socio-economic Profile
Household and Income Insights: OSET Institute's audience typically falls within the middle-income bracket and often belongs to households of 2-4 people.
Educational and Employment Insights: OSET Institute's target audience is highly educated, with a large percentage employed full-time and a significant portion having postgraduate degrees.
OSET Institute Behavioral Insights
Interest-Based Insights: Users are interested in cybersecurity, tech policy, data privacy, politics, government, news, and activism, reflecting their concern for democratic processes.
Technology and Social Media Usage: Users are highly active on Twitter and LinkedIn, prefer desktop devices, and show moderate engagement on platforms like YouTube, Reddit, and Facebook.
OSET Institute Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Verified Voting | 35.2% | Election Verification, Voter Education, Election Observation |
The Brennan Center for Justice | 25.8% | Voting Rights Advocacy, Election Law Reform, Campaign Finance Reform |
National Conference of State Legislatures (NCSL) | 19% | Policy Research, State Legislation Tracking, Election Administration Resources |