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Major Markets
United States
Canada
United KingdomOSET Institute Top Products
Brand Positioning
OSET Institute is positioned as a non-partisan leader in developing open-source, verifiable election technology and influencing policy to enhance democratic trust and security worldwide.
Customer Sentiments
Customer sentiment appears to be positive, especially among election officials, academics, and philanthropic organizations who value their non-partisan expertise and focus on secure, transparent election systems. They are seen as a trusted authority providing crucial solutions for election integrity.
OSET Institute Key Value Propositions
The OSET Institute's core value proposition is increasing confidence in elections by providing verifiable, accurate, secure, and transparent public election technology. They shift focus from 'black-box proprietary' to 'glass-box public technology' through R&D, cybersecurity advisory, and policy influence.
OSET Institute SWOT Analysis
Strengths
Non-partisan, trusted authority in election tech.
Focus on open-source and verifiable solutions.
Strong expertise in cybersecurity and policy.
Weaknesses
Reliance on grants and donations for funding.
Potential for slow adoption in government.
Limited traditional commercial product offerings.
Opportunities
Growing demand for election integrity solutions.
Increased focus on cybersecurity in critical infrastructure.
Potential for global expansion and influence.
Threats
Political polarization and misinformation.
Resistance to change from entrenched systems.
Competition from other advocacy groups or vendors.
Market Growth Stage
Pace of Market Growth
OSET Institute Target Audience
Geographic Insights
The OSET Institute primarily targets the United States, given its California base. It also has a strong presence in Canada, the UK, Australia, and Germany.
Top Countries
United States
85% market share
Canada
5% market share
United Kingdom
3% market share
Australia
2% market share
Germany
1% market share
OSET Institute Audience Segments
The Election Administrator
35-65 years
Male • Female
USA • Canada • Europe
The Tech & Security Professional
28-55 years
Male • Female
Global
The Philanthropic Donor
40-75 years
Male • Female
USA • Global
The Engaged Citizen/Advocate
25-70 years
Male • Female
USA
The Academic Researcher
30-60 years
Male • Female
Global
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor OSET Institute
Leverage User-Generated Content (UGC)
Encourage the target audience (election officials, donors, general public) to share their positive experiences or highlight the importance of trustworthy elections. This will build credibility, foster trust, and showcase the impact of OSET Institute's work through authentic voices.
Learn moreIn-depth Buyer's Guide Creation
Develop a comprehensive guide educating stakeholders on the importance of verifiable, accurate, secure, and transparent election technology. This guide can position the OSET Institute as a thought leader and preferred resource, while outlining problems and potential solutions in the space.
Learn moreCharitable Sales Contribution
Since OSET operates as a non-profit, this translates to highlighting the impact of donations. Clearly show how donations support research, development, and advisory services, thereby building confidence and encouraging increased contributions.
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