OSET Institute : Market and Competitor Analysis

Find stats on top websites

www.osagebeach-mo.gov

www.osiglobal.com

The OSET Institute is a non-profit organization focused on improving the security and reliability of elections. They conduct technology research and development, provide cybersecurity advisory services, and advocate for technology policy related to elections. Their work centers around their "Trust the Vote Project," which aims to modernize and secure voting systems.

Company : OSET Institute

Industry : Election TechnologyCybersecurityPublic Policy

Major Markets

United States

Canada

United Kingdom

Key Competitors

Verified Voting

The Brennan Center for Justice

National Conference of State Legislatures (NCSL)

OSET Institute Key Value propositions

Election Security

Voting System Modernization

Cybersecurity Expertise

Policy Advocacy

OSET Institute Latest news

"I Have a Dream" too | OSET Institute

Sep 1, 2023 ... OSET Institute launches new 15-minute presentation: “Belief in Democracy” ... foundation of democracy. I want data freedom ... big enough that ...

OSET Institute (@OSET) / X

Palo Alto, CA osetinstitute.org Joined March 2008. 2,209 ... Commissioners' joint statement: https://eac.gov/news ... Important new article showing how bad math is ...

OSET Institute | Open Source Election Technology

OSET's nonpartisan, nonprofit mission is to defend democracy and re-build public confidence in our elections with more transparency in voting systems ...

OSET Institute, Inc. | LinkedIn

... importance of this work, and is very ... https://www.osetinstitute.org. External link for ... Just released: a new 15-minute presentation on the OSET Institute's ...

OSET Institute SWOT Analysis

Strengths

Technical Expertise in Election SecurityStrong Reputation and CredibilityNetwork of Partners and Stakeholders

Weaknesses

Limited Funding for a Non-profitDependence on Volunteers and GrantsPotential Bias Concerns

Opportunities

Growing Demand for Election Security SolutionsIncreased Public Awareness of Election IntegrityPartnerships with Tech Companies

Threats

Rapidly Evolving Cybersecurity ThreatsPolitical Polarization and DisinformationFunding Cuts or Competition

Top Marketing Strategies for OSET Institute

Value-Based Pricing Implementation

This strategy involves clearly communicating the value and impact of the OSET Institute's services to potential clients, justifying a higher price point. This will attract individuals and organizations who prioritize election security and are willing to invest in robust solutions.

Personalized User Onboarding

By creating a tailored onboarding experience for new users, the OSET Institute can guide them through their services, highlight key features, and foster engagement. This will increase user satisfaction, retention, and potentially lead to deeper involvement in the Institute's mission.

Interactive ROI Calculator

Develop an interactive tool that allows potential clients to estimate the potential return on investment (ROI) of utilizing the OSET Institute's services. This can effectively demonstrate the value proposition and encourage organizations to consider the Institute's solutions.

Apply these strategies to your business with just one-click at Waxwing.ai

OSET Institute User Persona

Name:

David Miller

Age :

45

Gender :

Male

Occupation :

Chief Information Security Officer

Industry :

Government

Education :

Masters, Computer Science

Preferred platforms

GOALS

Ensure the integrity and security of election infrastructure and data from cyber threats and vulnerabilities
Advocate for and implement modern, secure, and transparent voting systems that guarantee voter privacy and confidence
Collaborate with policymakers and industry leaders to develop comprehensive election security standards and best practices

Frustrations

Facing bureaucratic hurdles and resistance to change when implementing new security measures
Dealing with the spread of misinformation and distrust in the electoral process fueled by online platforms
Managing limited budgets and resources allocated to cybersecurity and election infrastructure upgrades

Name:

Sarah Chen

Age :

32

Gender :

Female

Occupation :

Policy Analyst

Industry :

Non-profit

Education :

Masters, Public Policy

Preferred platforms

GOALS

Research and analyze the impact of technology on democratic processes and election integrity
Advocate for legislative reforms and policies that promote secure and accessible elections
Educate the public and policymakers about the importance of election security and the impact of technology on voting rights

Frustrations

Encountering difficulties in getting policymakers to prioritize and pass meaningful election security legislation
Struggling to combat the spread of misinformation and disinformation campaigns that undermine trust in elections
Witnessing the disenfranchisement of eligible voters due to outdated or inaccessible voting systems

Name:

Mark Williams

Age :

25

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Bachelors, Computer Engineering

Preferred platforms

GOALS

Contribute technical expertise to develop secure and innovative voting technologies that enhance the voting experience
Promote the use of open-source software and transparent election systems to ensure auditability and public trust
Educate and empower fellow citizens about digital rights, privacy, and the role of technology in democratic societies

Frustrations

Dealing with the complexity and fragmentation of election systems across different jurisdictions
Overcoming skepticism and distrust from some communities towards electronic voting technologies
Witnessing the slow pace of technological adoption and innovation in the election space

OSET Institute Geographic and Demographic Insights

Geographic Insights: OSET Institute's primary market is the US, capturing 90% of its users. Canada, the UK, India, and Australia represent smaller but growing markets.

Top Countries

United States
90%
Canada
3%
United Kingdom
2%
India
1.5%
Australia
1%

Demographic Insights: OSET Institute attracts a diverse age range, with a slightly higher concentration in the 25-34 age group. The gender distribution leans slightly towards males.

Age Distribution

Gender Distribution

OSET Institute Socio-economic Profile

Household and Income Insights: OSET Institute's audience typically falls within the middle-income bracket and often belongs to households of 2-4 people.

Educational and Employment Insights: OSET Institute's target audience is highly educated, with a large percentage employed full-time and a significant portion having postgraduate degrees.

Households Size

Income Distribution

Education Level

Employment Status

OSET Institute Behavioral Insights

Interest-Based Insights: Users are interested in cybersecurity, tech policy, data privacy, politics, government, news, and activism, reflecting their concern for democratic processes.

Technology and Social Media Usage: Users are highly active on Twitter and LinkedIn, prefer desktop devices, and show moderate engagement on platforms like YouTube, Reddit, and Facebook.

Interests

CybersecurityTechnology PolicyData PrivacyPoliticsGovernmentNewsActivism

Device Breakdown

Social Media Usage

OSET Institute Top Competitors

Competitor	Estimated market share	Top domains
Verified Voting	35.2%	Election Verification, Voter Education, Election Observation
The Brennan Center for Justice	25.8%	Voting Rights Advocacy, Election Law Reform, Campaign Finance Reform
National Conference of State Legislatures (NCSL)	19%	Policy Research, State Legislation Tracking, Election Administration Resources

www.osagebeach-mo.gov

www.osiglobal.com

[email protected]