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Osa Property Management Target Audience

User Segments

Age: 58

Gender: Male

Occupation: Retired Financial Executive

Education: Master's Degree, Business Administration

Age: 62

Gender: Female

Occupation: Retired Healthcare Administrator

Education: Professional Degree, Medicine

Age: 49

Gender: Male

Occupation: Technology Entrepreneur

Education: Bachelor's Degree, Computer Science

David 'The Investor' Chen

David 'The Investor' Chen

Age: 58
Gender: Male
Occupation: Retired Financial Executive
Education: Master's Degree, Business Administration
Industry: Finance
Channels: LinkedInYouTubeFacebook

Goals

  • Ensure the investment property generates consistent and optimized rental income
  • Minimize tax liabilities and ensure full legal compliance in Costa Rica
  • Maintain the property's value and condition for long-term appreciation.

Pain Points

  • Difficulty understanding complex foreign tax laws and regulations
  • Lack of trustworthy and transparent local management for his property
  • Time-consuming communication due to time zone differences and language barriers.

Osa Property Management Geographic Distribution

The primary market is North America, with the US and Canada accounting for a significant majority of users. European countries form a smaller but notable segment.

Top Countries

United States flag

United States

60%
Canada flag

Canada

25%
United Kingdom flag

United Kingdom

5%
Germany flag

Germany

3%
Other flag

Other

7%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily come from high-income households, often 2-4 person households, reflecting their capacity for international property investment.

Employment Status

Income Distribution

Education Level

Osa Property Management Behavior Analysis

Behavior Profile

Peace of Mind
Remote Management
Trustworthy Services
Professional Handling
Clear Communication
Detailed Financial Reports
Maximized Rental Potential
Minimizing Complexity
Property Maintenance
Guest Relations
Legal Adherence
Timely Payments
Online Research
Social Media Engagement
Long-term Investment
Vacation Planning
Digital Device Usage
Seeking Expertise
Reviewing Testimonials
Personalized Service

Device Breakdown

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