Top Marketing Strategies for City of Osage Beach, MO

City of Osage Beach, MO User Persona

Name:

John Miller

Age :

42

Gender :

Male

Occupation :

Small Business Owner

Industry :

Retail

Education :

Associate's Degree, Business Administration

Preferred platforms

GOALS

• Stay informed about local events and city news that might impact his business operations
• Find qualified local candidates to fill open positions at his store through the city's job postings
• Identify potential business opportunities and partnerships within the community.

Frustrations

• Navigating complex permit applications on the website and waiting for approvals
• Difficulty finding consolidated information about local business regulations and licensing requirements
• Lack of direct communication channels with city officials regarding business-specific concerns.

Name:

Sarah Thompson

Age :

31

Gender :

Female

Occupation :

Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

• Easily access information about school closures, events, and important updates from the city and school district
• Find family-friendly activities and local events through the city website's calendar
• Advocate for improved public services and amenities that benefit families and children in the community.

Frustrations

• Inconsistent notifications and updates about city council meetings and decisions that affect schools
• Difficulty finding affordable recreational programs and activities for children on the website
• Lack of online forums or platforms for residents to provide feedback and engage in discussions with city officials.

Name:

Robert Davis

Age :

68

Gender :

Male

Occupation :

Retired Engineer

Industry :

Retired

Education :

Bachelor's Degree, Civil Engineering

Preferred platforms

GOALS

• Stay updated on local political discussions and decisions made by the city council
• Easily access meeting agendas, minutes, and watch recordings or live streams of council meetings
• Find information about senior programs, transportation services, and community resources for elderly residents.

Frustrations

• Difficulties navigating the city website due to small font sizes and outdated design
• Lack of clear and concise information on property tax assessments and payment options
• Limited online options for senior residents to engage with city officials and voice their concerns.

City of Osage Beach, MO Geographic and Demographic Insights

Geographic Insights: The target market is highly concentrated in the United States, specifically Osage Beach, MO, with minimal international presence.

Demographic Insights: The target audience consists of a relatively even distribution across different age groups and genders, reflecting a diverse community.

City of Osage Beach, MO Socio-economic Profile

Household and Income Insights: Primarily targets households of 2-4 people with a mixed income level, suggesting a diverse socioeconomic landscape.

Educational and Employment Insights: The target users are primarily employed full-time or retired, with a majority having a university or college education.

City of Osage Beach, MO Behavioral Insights

Interest-Based Insights: Residents are invested in local happenings, community news, and recreational opportunities, reflecting an engaged citizenry.

Technology and Social Media Usage: Facebook, YouTube, and Instagram are popular platforms, suggesting a preference for visual content consumed on both desktop and mobile devices.

City of Osage Beach, MO Top Competitors