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Industry Landscape
The restaurant technology industry is experiencing rapid growth, driven by increasing digitalization and consumer demand for convenience. Restaurants are adopting comprehensive platforms for online ordering, operational efficiency, and customer engagement. The focus is shifting towards reducing reliance on third-party aggregators and building direct customer relationships, with AI playing a pivotal role in enhancing solutions and driving revenue.
Total Assets Under Management (AUM)
Restaurant Online Ordering Market Size in United States
~Approximately 45 billion USD (2023, Statista, *online food delivery and takeaway market revenue* which is a close proxy)
(10.5% (2023-2024 projection for online food delivery market, Statista) CAGR)
Growth driven by increased digital adoption post-pandemic.
Increased consumer preference for convenience and delivery.
Expansion of ghost kitchens and virtual brands.
Total Addressable Market
25.7 billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
Generative AI in Content Creation
Generative AI can automate the creation of marketing content, menu descriptions, and personalized customer communications, significantly reducing manual effort and enhancing outreach.
Hyper-Personalization with AI
Advanced AI algorithms will enable restaurants to offer highly individualized recommendations, promotions, and dining experiences based on detailed customer behavior and preferences.
Blockchain for Supply Chain Transparency
Blockchain technology can enhance transparency and traceability in the food supply chain, improving food safety, reducing waste, and building consumer trust.
Impactful Policy Frameworks
California Assembly Bill 286 (AB 286)
Signed into law in 2021, AB 286 prohibits third-party food delivery platforms from retaining any portion of a restaurant's tip and requires them to clearly display the commission fees charged to restaurants.
This policy directly impacts third-party delivery platforms' revenue models and incentivizes restaurants to adopt direct ordering solutions like Orders.co.
New York City Local Law 106 of 2020 (Permanent Third-Party Delivery Fee Cap)
Initially a temporary measure during the pandemic, NYC Local Law 106 of 2020 made permanent the 15% cap on commissions third-party delivery services can charge restaurants for food delivery and a 5% cap for non-delivery services (like marketing).
This regulation reduces the profitability of third-party aggregators and encourages restaurants to seek lower-cost alternatives, favoring direct ordering platforms.
Data Privacy Regulations (e.g., California Consumer Privacy Act - CCPA, 2018/California Privacy Rights Act - CPRA, 2020)
The CCPA (effective 2020) and CPRA (effective 2023) grant California consumers new rights regarding their personal information collected by businesses, including the right to know, delete, and opt-out of the sale of their data.
These regulations necessitate that Orders.co and its restaurant clients implement robust data privacy measures, affecting data collection, storage, and usage practices for customer information.
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