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Key Competitors
Nahdlatul Ulama positions itself as a deeply rooted Indonesian religious organization, empowering communities, providing religious guidance, and advocating for social justice, while preserving cultural heritage, primarily targeting medium-income, larger households across various age groups.
Customer sentiment appears positive, driven by strong community engagement, social welfare programs, and influential religious guidance. This is supported by their large, established membership base and high percentages for community empowerment and religious guidance as key value propositions.
Nahdlatul Ulama's key value proposition lies in its holistic approach to community well-being, offering both profound religious guidance and practical empowerment through social welfare initiatives. They serve as a pillar of social justice and cultural preservation, deeply embedded within Indonesian society.
Large, established membership base across Indonesia.
Strong community ties and social welfare programs.
Significant influence in religious and national affairs.
Potential for internal factionalism.
Reliance on traditional funding models.
Limited digital outreach compared to some modern organizations.
Expand digital presence for broader reach.
Engage younger generations through new media.
Increase interfaith dialogue initiatives globally.
Rise of extremist ideologies.
Competition from other religious organizations.
Challenges in maintaining relevance with evolving societal values.
Predominantly based in Indonesia with minor presence in neighboring Southeast Asian countries, indicating a strong domestic focus.
Indonesia
98.5% market share
Malaysia
0.5% market share
Singapore
0.3% market share
Brunei
0.2% market share
Australia
0.1% market share
25-65 years
Male • Female
Global • Major Cities
18-45 years
Male • Female
Global
55-75 years
Male • Female
North America • Europe
18-30 years
Male • Female
Global
30-50 years
Male • Female
Global • Business Hubs
Data shown in percentage (%) of usage across platforms
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