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Executive Summary

Industries

Religious OrganizationSocial WelfareEducation

Major Markets

Indonesia flagIndonesia
Malaysia flagMalaysia
Singapore flagSingapore

Nahdlatul Ulama Top Products

NU Online - Official Nahdlatul Ulama Website

Brand Positioning

Nahdlatul Ulama positions itself as a deeply rooted Indonesian religious organization, empowering communities, providing religious guidance, and advocating for social justice, while preserving cultural heritage, primarily targeting medium-income, larger households across various age groups.

Customer Sentiments

Customer sentiment appears positive, driven by strong community engagement, social welfare programs, and influential religious guidance. This is supported by their large, established membership base and high percentages for community empowerment and religious guidance as key value propositions.

Nahdlatul Ulama Key Value Propositions

Nahdlatul Ulama's key value proposition lies in its holistic approach to community well-being, offering both profound religious guidance and practical empowerment through social welfare initiatives. They serve as a pillar of social justice and cultural preservation, deeply embedded within Indonesian society.

Community Empowerment
Religious Guidance
Social Justice Advocacy
Cultural Preservation

Nahdlatul Ulama SWOT Analysis

Strengths

Large, established membership base across Indonesia.

Strong community ties and social welfare programs.

Significant influence in religious and national affairs.

Weaknesses

Potential for internal factionalism.

Reliance on traditional funding models.

Limited digital outreach compared to some modern organizations.

Opportunities

Expand digital presence for broader reach.

Engage younger generations through new media.

Increase interfaith dialogue initiatives globally.

Threats

Rise of extremist ideologies.

Competition from other religious organizations.

Challenges in maintaining relevance with evolving societal values.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Nahdlatul Ulama Target Audience

View Details

Geographic Insights

Predominantly based in Indonesia with minor presence in neighboring Southeast Asian countries, indicating a strong domestic focus.

Top Countries

Indonesia flag

Indonesia

98.5% market share

Malaysia flag

Malaysia

0.5% market share

Singapore flag

Singapore

0.3% market share

Brunei flag

Brunei

0.2% market share

Australia flag

Australia

0.1% market share

Nahdlatul Ulama Audience Segments

Tech-Savvy Professionals

25-65 years

Male • Female

Global • Major Cities

Everyday Internet Users

18-45 years

Male • Female

Global

Senior Digital Adapters

55-75 years

Male • Female

North America • Europe

Students & Gig Workers

18-30 years

Male • Female

Global

Security-Conscious Professionals

30-50 years

Male • Female

Global • Business Hubs

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

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