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Executive Summary
ON_Discourse is a private membership community offering online and in-person events, podcasts, and written content focused on relevant issues within various industries. They foster a community of thought leaders through exclusive events and discussions, aiming to provide valuable insights and connections for their members.
Industries
Major Markets
United States
United Kingdom
CanadaKey Competitors
ON_Discourse Top Products
Brand Positioning
Customer Sentiments
ON_Discourse Key Value Propositions
ON_Discourse SWOT Analysis
Strengths
Strong network of high-profile individuals
Curated, high-quality content and events
Focus on niche industries
Weaknesses
Potential barrier to entry for non-C-suite individuals
Reliance on physical events may limit reach
Pricing may not be transparent
Opportunities
Expand into new geographic markets
Develop digital offerings and virtual experiences
Partner with other organizations for broader reach
Threats
Competition from established networking platforms
Economic downturn impacting discretionary spending
Changing consumption habits of target audience
ON_Discourse primarily operates within the media and business communities. They cover a range of industries including entertainment, sports, fashion, music, and technology.
Market Growth Stage
Pace of Market Growth
ON_Discourse Target Audience
Geographic Insights
ON_Discourse's primary market is the US, followed by the UK and Canada. This suggests a focus on English-speaking markets with strong business communities.
Top Countries
United States
60% market share
United Kingdom
15% market share
Canada
10% market share
Australia
7.5% market share
France
7.5% market share
ON_Discourse Audience Segments
The target audience for ON_Discourse is exceptional business leaders, particularly those in entertainment, sport, fashion, music, and tech. They are interested in mastering the "Discipline of Discourse" to gain new perspectives and build relationships with other leaders.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor ON_Discourse
Personalized User Onboarding
This strategy focuses on tailoring the initial user experience to individual needs and preferences, leading to higher engagement and retention. By creating a personalized onboarding flow, users feel valued and are more likely to fully understand and utilize ON_Discourse's features.
Learn moreValue-Based Pricing Implementation
This strategy emphasizes the unique value proposition of ON_Discourse's membership, justifying a premium price point. By highlighting the exclusive content, community, and networking opportunities, ON_Discourse can attract high-value members willing to pay for the benefits.
Learn moreDedicated User Community
This strategy fosters a sense of belonging and collaboration within ON_Discourse. By creating a dedicated community forum or online space, members can engage in discussions, share ideas, and build relationships, ultimately strengthening their connection to the platform.
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