ON_Discourse : Market and Competitor Analysis

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ON_Discourse is a private membership community offering online and in-person events, podcasts, and written content focused on relevant issues within various industries. They foster a community of thought leaders through exclusive events and discussions, aiming to provide valuable insights and connections for their members.

Company : ON_Discourse

Industry : MediaBusiness NetworkingThought Leadership

Major Markets

United States

United Kingdom

Canada

Key Competitors

Summit Series

The Young Turks

Chief Nation

ON_Discourse Key Value propositions

Exclusive Networking

Industry Insights

Thought Leadership

Curated Events

ON_Discourse Latest news

ON_Discourse

... business world who are committed to mastering the Discipline of Discourse to unlock new perspectives and deepen relationships. Learn More. Issue #004 ...

Last updated on May 18, 2023. Thank you for visiting https://www.ondiscourse.com (the “Site”). Your privacy is important to us. This Privacy Policy (the ...

Go from a Wordpress + Discourse structure to a Discourse site only ...

Dec 1, 2022 ... ... main concern would be how to make the news more visible on our forum. There isn't new info every week, but they are important ... https://meta.

AI Will Reverse the Innovator's Dilemma

The pace of that change has only continued to increase based on a view of the most important innovations. ... news for any large company, regardless of industry.

ON_Discourse SWOT Analysis

Strengths

Strong network of high-profile individualsCurated, high-quality content and eventsFocus on niche industries

Weaknesses

Potential barrier to entry for non-C-suite individualsReliance on physical events may limit reachPricing may not be transparent

Opportunities

Expand into new geographic marketsDevelop digital offerings and virtual experiencesPartner with other organizations for broader reach

Threats

Competition from established networking platformsEconomic downturn impacting discretionary spendingChanging consumption habits of target audience

Top Marketing Strategies for ON_Discourse

Personalized User Onboarding

This strategy focuses on tailoring the initial user experience to individual needs and preferences, leading to higher engagement and retention. By creating a personalized onboarding flow, users feel valued and are more likely to fully understand and utilize ON_Discourse's features.

Value-Based Pricing Implementation

This strategy emphasizes the unique value proposition of ON_Discourse's membership, justifying a premium price point. By highlighting the exclusive content, community, and networking opportunities, ON_Discourse can attract high-value members willing to pay for the benefits.

Dedicated User Community

This strategy fosters a sense of belonging and collaboration within ON_Discourse. By creating a dedicated community forum or online space, members can engage in discussions, share ideas, and build relationships, ultimately strengthening their connection to the platform.

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ON_Discourse User Persona

Name:

Emily Carter

Age :

42

Gender :

Female

Occupation :

CEO

Industry :

Technology

Education :

MBA, Harvard Business School

Preferred platforms

GOALS

Expand her professional network and connect with other influential leaders in the tech industry to foster partnerships and collaborations
Stay ahead of industry trends and gain early insights into emerging technologies and market disruptions to inform strategic decision-making
Seek mentorship and advice from experienced leaders who have successfully navigated similar challenges and achieved significant milestones

Frustrations

Limited access to exclusive networking opportunities with high-level executives
Difficulty filtering through the noise and finding truly insightful content amidst the overwhelming information overload
Lack of time for in-depth learning and engagement with thought leaders due to a demanding schedule

Name:

Mark Williams

Age :

55

Gender :

Male

Occupation :

Founder & Chairman

Industry :

Finance

Education :

B.S. Economics, Wharton School of the University of Pennsylvania

Preferred platforms

GOALS

Identify and connect with potential investors and strategic partners for his growing investment firm
Gain a deeper understanding of geopolitical and macroeconomic trends shaping the global financial landscape
Share his expertise and insights with the next generation of financial leaders through mentorship and thought leadership opportunities

Frustrations

Difficulty finding curated and trustworthy sources of information on emerging markets and investment opportunities
Lack of engagement in online discussions and forums due to the prevalence of superficial commentary
Limited opportunities to participate in exclusive events and connect with industry experts in a meaningful way

Name:

Sarah Kim

Age :

38

Gender :

Female

Occupation :

VP, Marketing

Industry :

Entertainment

Education :

M.S. Integrated Marketing Communications, Northwestern University

Preferred platforms

GOALS

Discover innovative marketing strategies and emerging trends to reach target audiences in the ever-evolving entertainment landscape
Connect with other marketing leaders to share best practices, exchange ideas, and learn from their experiences
Elevate her personal brand and establish herself as a thought leader in the entertainment marketing industry

Frustrations

Struggling to stay ahead of the curve in a rapidly changing digital media landscape
Difficulty finding relevant and actionable insights from industry events and conferences
Limited opportunities to engage in peer-to-peer learning and mentorship with other successful marketing executives

ON_Discourse Geographic and Demographic Insights

Geographic Insights: ON_Discourse's primary market is the US, followed by the UK and Canada. This suggests a focus on English-speaking markets with strong business communities.

Top Countries

United States
60%
United Kingdom
15%
Canada
10%
Australia
7.5%
France
7.5%

Demographic Insights: ON_Discourse's target audience is primarily male (60%) and falls within the 35-54 age bracket, reflecting their target of experienced professionals.

Age Distribution

Gender Distribution

ON_Discourse Socio-economic Profile

Household and Income Insights: ON_Discourse users are likely to have higher incomes, with 60% classified as high earners, and live in households of 2-4 people.

Educational and Employment Insights: ON_Discourse's users are highly educated, with 95% having at least a university degree, and primarily employed full-time or are business owners.

Households Size

Income Distribution

Education Level

Employment Status

ON_Discourse Behavioral Insights

Interest-Based Insights: ON_Discourse's audience is interested in a blend of professional and personal growth, seeking insights into business, technology, and investing while enjoying travel and fine dining.

Technology and Social Media Usage: ON_Discourse's users prefer LinkedIn and professional platforms, reflecting their business focus. They primarily use desktops, suggesting a preference for in-depth content consumption.

Interests

traveltechnologybusiness newsinvestmentsphilanthropyfine diningluxury goods

Device Breakdown

Social Media Usage

ON_Discourse Top Competitors

Competitor	Estimated market share	Top domains
Summit Series	40%	Business Networking, Conferences, Entrepreneurship
The Young Turks	15%	News & Media, Politics, Commentary
Chief Nation	25%	Executive Networking, Peer Groups, Leadership Development

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