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Industry Landscape
The Identity and Access Management (IAM) market is experiencing rapid growth, driven by increasing cybersecurity threats, regulatory compliance needs, and the shift towards cloud-based and hybrid work models. There's a strong emphasis on passwordless authentication and Zero Trust architectures to enhance security and user experience, especially for diverse workforces like frontline employees.
Total Assets Under Management (AUM)
Identity and Access Management Market Size in United States
~31.32 billion USD
(15.2% CAGR)
Fueled by increasing cyberattacks and data breaches.
Driven by the demand for advanced authentication and authorization solutions.
Boosted by the adoption of cloud-based IAM solutions and regulatory compliance.
Total Addressable Market
31.32 billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
Decentralized Identity (SSI)
Self-Sovereign Identity (SSI) empowers individuals and organizations with greater control over their digital identities, enabling verifiable, tamper-proof credentials.
Generative AI for Security Operations
Generative AI can enhance threat detection, incident response, and automate security tasks, improving the efficiency and effectiveness of security teams.
Continuous Adaptive Trust (CAT)
CAT extends Zero Trust by continuously evaluating trust levels based on real-time context and behavior, enabling more dynamic and granular access decisions.
Impactful Policy Frameworks
NIST SP 800-207 (Zero Trust Architecture) - 2020
This policy provides a conceptual framework for Zero Trust Architecture, emphasizing 'never trust, always verify' principles for securing enterprise systems.
This policy strongly influences enterprise cybersecurity strategies, driving demand for solutions like OLOID's that enable Zero Trust principles, especially for diverse workforces and shared devices.
Executive Order 14028 - Improving the Nation's Cybersecurity - 2021
This EO mandates various cybersecurity improvements for federal agencies, including the adoption of multi-factor authentication and Zero Trust architecture, and sets standards for software supply chain security.
While directly for federal agencies, this order sets a strong precedent and best practices for private sector organizations in the US, increasing the urgency for advanced IAM solutions like OLOID's.
CISA's Zero Trust Maturity Model - 2021 (updated 2023)
CISA's model provides a roadmap for federal agencies to implement Zero Trust, covering five pillars: Identity, Devices, Networks, Applications & Workloads, and Data.
This model provides practical guidance for organizations across all sectors in the US on how to implement Zero Trust, directly increasing the market for OLOID's identity-centric solutions for their frontline workforce.
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