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Oliver Gal Target Audience

User Segments

Age: 32

Gender: Female

Occupation: Marketing Manager

Education: Master's Degree, Marketing

Age: 29

Gender: Female

Occupation: Software Engineer

Education: Bachelor's Degree, Computer Science

Age: 35

Gender: Female

Occupation: Art Director

Education: Master's Degree, Fine Arts

Ava, The Design-Savvy Professional

Ava, The Design-Savvy Professional

Age: 32
Gender: Female
Occupation: Marketing Manager
Education: Master's Degree, Marketing
Industry: Marketing
Channels: InstagramLinkedInYouTube

Goals

  • To create an inspiring and aesthetically pleasing home environment that reflects her personal style and sophistication
  • To stay updated on the latest interior design trends and incorporate them into her living space
  • To find unique, high-quality art pieces that enhance her home's ambiance and serve as conversation starters.

Pain Points

  • Finding truly unique and high-quality art that stands out from mass-produced decor
  • Juggling a demanding career with the time needed for extensive home decor research and shopping
  • Ensuring art pieces are a good investment and maintain their aesthetic appeal over time.

Oliver Gal Geographic Distribution

Primarily serving the US market (70%), with significant reach in Canada, UK, Australia, and Germany. The focus is on developed countries with high disposable income for luxury art.

Top Countries

United States flag

United States

70%
Canada flag

Canada

10%
United Kingdom flag

United Kingdom

6.5%
Australia flag

Australia

5%
Germany flag

Germany

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Primarily targets high-income households, often with 2-4 members, suggesting affluence and disposable income for premium home furnishings and art.

Employment Status

Income Distribution

Education Level

Oliver Gal Behavior Analysis

Behavior Profile

Interior Design Enthusiast
Home Decor Shopper
Online Art Buyer
Instagram User
Pinterest User
Luxury Lifestyle Seeker
Customization Preference
Quality Conscious
Aesthetic Appreciation
Trend Follower
Gift Giver
Pet Owner
B2B Purchaser
Professional Buyer
Online Browser (Desktop)
Social Media Engagement
Art Collector
Visual Inspiration Seeker
Brand Influenced
Personalization Seeker

Device Breakdown

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