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Oi Digital Media Target Audience

User Segments

Age: 38

Gender: Female

Occupation: Fintech Startup Founder

Education: Master's Degree, Business Administration

Age: 45

Gender: Male

Occupation: Management Consultant

Education: Professional Degree, Law

Age: 52

Gender: Male

Occupation: Tech Entrepreneur

Education: Bachelor's Degree, Computer Science

Sophia Chen

Sophia Chen

Age: 38
Gender: Female
Occupation: Fintech Startup Founder
Education: Master's Degree, Business Administration
Industry: Finance
Channels: LinkedInYouTubeInstagram

Goals

  • To significantly increase market share and attract Series B funding in the next 18 months
  • To establish my personal brand as a thought leader in ethical AI in finance to attract top talent and partnerships
  • To optimize digital marketing spend to achieve a 20% improvement in customer acquisition cost.

Pain Points

  • Struggling to find reliable digital marketing partners who understand complex financial regulations and compliance
  • Time constraints prevent consistent content creation and personal brand building efforts
  • Difficulty in tracking and attributing ROI from diverse digital marketing channels effectively.

Oi Digital Media Geographic Distribution

Oi Digital Media primarily targets the US market, with a significant presence in Brazil, and also caters to clients in the UK, Canada, and Australia.

Top Countries

United States flag

United States

60%
Brazil flag

Brazil

15%
United Kingdom flag

United Kingdom

5%
Canada flag

Canada

4%
Australia flag

Australia

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Clients are high-income individuals or small business owners, with households typically consisting of 3-4 people, indicating established professionals.

Employment Status

Income Distribution

Education Level

Oi Digital Media Behavior Analysis

Behavior Profile

LinkedIn User
YouTube User
Instagram User
Content Consumption
Technology Adoption
Networking Events
Digital Trends
Strategic Business Growth
Proactive Seekers
Results-Driven
Solution-Oriented
Personal Development
Entrepreneurship
Online Engagement
Professional Development
Information Seeking
Community Building
Influence Building
Seeking Expert Guidance
Time-Constrained

Device Breakdown

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