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Major Markets
United States
Canada
United KingdomKey Competitors
Select a competitor
EAB
VisionPoint Marketing
Geonetric
Top Marketing Channels
EAB
- Content Marketing
- Examples: White papers, Webinars, Case studies
- Campaigns: Higher Ed Trends Report, Enrollment Management Series, Student Success Stories
- Digital Advertising
- Examples: LinkedIn Ads, Google Search Ads, Display Network Ads
- Campaigns: Enrollment Growth Campaign, Student Retention Solutions, Institutional Research Promotion
- Event Marketing
- Examples: Conferences, Summits, Regional Workshops
- Campaigns: EAB Annual Summit, Student Success Forum, Data & Analytics Conference
Top Sales Channels
- Direct Sales Team
- Account Executives, Business Development Managers, Inside Sales Representatives
- New Client Acquisition Program, Existing Client Expansion, Solution-Specific Outreach
- Partnerships
- Technology partners, Consulting firms, Industry associations
- Joint Venture Initiatives, Referral Programs, Strategic Alliance Development
- Web-based Sales
- Request a Demo forms, Contact Us pages, Live Chat
- Online Inquiry Follow-up, Virtual Demo Scheduling, Solution Brief Downloads
OHO SWOT Analysis
Strengths
Strong brand recognition in higher education
Extensive research and data capabilities
Broad portfolio of services (enrollment
student success
research)
Weaknesses
Can be perceived as a premium-priced provider
Large organization may lack agility for niche solutions
Dependence on recurring revenue from existing clients
Opportunities
Expand into new segments of the education market
Develop AI-powered analytics tools for institutions
Form more strategic technology partnerships
Threats
Emergence of specialized niche consulting firms
Budget constraints within higher education institutions
Rapid changes in educational technology landscape
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