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Council of Smaller Enterprises (COSE)
National Federation of Independent Business (NFIB) Ohio
Top Marketing Channels
Council of Smaller Enterprises (COSE)
- Content Marketing
- Examples: Blog posts, Whitepapers, Case studies
- Campaigns: Small Business Growth Series, HR Toolkit Campaign, Member Success Stories
- Social Media Marketing
- Examples: LinkedIn company page, Facebook group, Twitter updates
- Campaigns: COSE Member Spotlight, Advocacy Alerts, Event Promotions
- Email Marketing
- Examples: Weekly newsletter, Event invitations, Member benefit updates
- Campaigns: Benefits Enrollment Reminder, Legislative Update Digest, New Member Welcome Series
Top Sales Channels
- Direct Sales (Membership Team)
- Phone calls to prospective members, One-on-one meetings, In-person consultations
- New Business Outreach Program, Membership Drive, Benefits Consultation Appointments
- Partnership Sales
- Collaborations with insurance brokers, Banks, Technology providers
- Preferred Vendor Program, Member Discount Partnerships, Affinity Program Promotions
- Event-Based Sales
- Membership booths at trade shows, Workshops, Networking events
- Join COSE at Small Biz Expo, Benefits Information Session, New Member Mixer
Ohio Chamber of Commerce SWOT Analysis
Strengths
Strong focus on small businesses
Comprehensive benefits programs
Established network in Northeast Ohio
Weaknesses
Geographic limitation to Northeast Ohio
May be perceived as less influential statewide
Potentially overwhelming array of services
Opportunities
Expand reach to other Ohio regions
Develop new niche benefit programs
Increase digital engagement and virtual events
Threats
Competition from other regional chambers
Economic downturn impacting small businesses
Changes in healthcare regulations
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