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GTM Partners

Growth Machine

Top Marketing Channels

GTM Partners

  • Content Marketing
  • Examples: Blog posts, Whitepapers, Case studies
  • Campaigns: GTM Strategy Guides, Revenue Operations Playbooks, Customer Success Stories
  • Webinars & Virtual Events
  • Examples: Industry expert panels, GTM best practices workshops, Live Q&A sessions
  • Campaigns: Scaling Your SaaS GTM, Product-Led Growth Masterclass, GTM Leadership Summit
  • Social Media Marketing
  • Examples: LinkedIn thought leadership, Twitter industry news, YouTube GTM insights
  • Campaigns: GTM Trends Analysis, RevOps Daily Tips, Founder Interview Series

Top Sales Channels

  • Direct Sales (Outbound)
  • Personalized email outreach, Cold calling, LinkedIn prospecting
  • Targeted Account-Based Sales, GTM Readiness Assessment Offer, Executive Briefing Invitation
  • Referral Programs
  • Client referrals, Partner network referrals, Industry influencer endorsements
  • Partner GTM Accelerator Program, Client Success Referral Bonus, Influencer Engagement Campaign
  • Consultation & Advisory Services
  • Discovery calls, Strategic GTM workshops, Customized solution proposals
  • Complimentary GTM Assessment, Bespoke GTM Roadmap Session, Revenue Growth Consultation

Ohana Operators SWOT Analysis

Strengths

Strong focus on Go-to-Market strategy

Established thought leadership in the GTM space

Network of GTM experts

Weaknesses

May focus too broadly without deep specialization in niche tech

Pricing model might be opaque for startups

Brand recognition outside of GTM niche could be limited

Opportunities

Expansion into new vertical markets (e.g.

AI

Web3)

Deepening partnerships with VC firms

Offering specialized GTM tech stack consulting

Threats

Increasing competition from fractional GTM firms

Economic downturns affecting startup GTM investments

Difficulty in maintaining a consistent quality of fractional GTM experts

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