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Encompass Technologies

GreatVines

Top Marketing Channels

Encompass Technologies

  • Content Marketing
  • Examples: Blog posts on beverage industry trends, Whitepapers on ERP solutions, Case studies of successful implementations
  • Campaigns: ERP for Breweries Series, Streamlining Distribution Whitepaper, Customer Success Story Spotlight
  • Social Media Marketing
  • Examples: LinkedIn thought leadership posts, Facebook industry news, YouTube product demos
  • Campaigns: Encompass Insights, Digital Transformation Tuesday, Product Showcase Thursdays
  • Industry Events & Webinars
  • Examples: BevNET Live sponsorship, Craft Brewers Conference booth, Monthly 'Ask the Expert' webinars
  • Campaigns: Future of Beverage Tech Summit, Optimize Your Operations Webinar Series, Live Demo Fridays

Top Sales Channels

  • Direct Sales Team
  • Inside sales calls, Field sales visits, Demo appointments
  • Discovery Call Outreach, On-site Solution Presentation, Custom Demo Experience
  • Partnerships & Referrals
  • Integration partners, Industry consultants, Existing client referrals
  • Strategic Alliance Program, Consultant Referral Incentive, Customer Advocacy Program
  • Online Demo Request
  • Website 'Request a Demo' form, Landing page for free trials, Contact us page
  • Free Consultation Offer, Tailored Solution Walkthrough, Get Your Custom Quote

Ohanafy SWOT Analysis

Strengths

Established market presence

Comprehensive ERP solution

Strong focus on beverage industry specific needs

Weaknesses

Potential for complex implementation

Higher perceived cost for smaller businesses

Dependence on legacy client base

Opportunities

Expansion into emerging beverage markets

Development of new AI/ML features

Strategic acquisitions to broaden offerings

Threats

Newer

agile SaaS competitors; Economic downturn affecting tech budgets; Rapid changes in beverage industry regulations

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