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Major Markets
United States
Canada
United KingdomKey Competitors
Select a competitor
Encompass Technologies
GreatVines
Top Marketing Channels
Encompass Technologies
- Content Marketing
- Examples: Blog posts on beverage industry trends, Whitepapers on ERP solutions, Case studies of successful implementations
- Campaigns: ERP for Breweries Series, Streamlining Distribution Whitepaper, Customer Success Story Spotlight
- Social Media Marketing
- Examples: LinkedIn thought leadership posts, Facebook industry news, YouTube product demos
- Campaigns: Encompass Insights, Digital Transformation Tuesday, Product Showcase Thursdays
- Industry Events & Webinars
- Examples: BevNET Live sponsorship, Craft Brewers Conference booth, Monthly 'Ask the Expert' webinars
- Campaigns: Future of Beverage Tech Summit, Optimize Your Operations Webinar Series, Live Demo Fridays
Top Sales Channels
- Direct Sales Team
- Inside sales calls, Field sales visits, Demo appointments
- Discovery Call Outreach, On-site Solution Presentation, Custom Demo Experience
- Partnerships & Referrals
- Integration partners, Industry consultants, Existing client referrals
- Strategic Alliance Program, Consultant Referral Incentive, Customer Advocacy Program
- Online Demo Request
- Website 'Request a Demo' form, Landing page for free trials, Contact us page
- Free Consultation Offer, Tailored Solution Walkthrough, Get Your Custom Quote
Ohanafy SWOT Analysis
Strengths
Established market presence
Comprehensive ERP solution
Strong focus on beverage industry specific needs
Weaknesses
Potential for complex implementation
Higher perceived cost for smaller businesses
Dependence on legacy client base
Opportunities
Expansion into emerging beverage markets
Development of new AI/ML features
Strategic acquisitions to broaden offerings
Threats
Newer
agile SaaS competitors; Economic downturn affecting tech budgets; Rapid changes in beverage industry regulations
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