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Carl Zeiss Meditec
Topcon Medical Systems
Top Marketing Channels
Carl Zeiss Meditec
- Digital Marketing
- Examples: Website content, Social media (LinkedIn, YouTube), Email marketing
- Campaigns: Innovation Hub content series, Clinical insights newsletters, Product launch webinars
- Trade Shows & Conferences
- Examples: AAO Annual Meeting, ESCRS Congress, Optometry's Meeting
- Campaigns: Hands-on product demonstrations, Key opinion leader presentations, Booth giveaways
- Clinical Publications & PR