OC Fertility's target audience encompasses individuals and couples residing in Orange County and surrounding Southern California regions who are struggling with infertility. This includes heterosexual couples, same-sex couples, single women, and single men who aspire to parenthood through assisted reproductive technologies. Their age range would typically be from late 20s to early 40s for women, and a broader range for men, although the clinic likely caters to older individuals as well, given the nature of fertility treatments. The audience is characterized by a strong desire to have children and a willingness to undergo complex medical procedures and significant financial investment to achieve this goal. They are often highly educated and well-informed, actively seeking out clinics with a strong track record, cutting-edge technology, and compassionate patient care. The clinic also targets individuals seeking fertility preservation (egg freezing) or genetic testing services (PGT), and those considering third-party reproduction (egg donation, sperm donation, surrogacy).