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NPR's target audience consists of individuals interested in news, culture, music, and podcasts. They are typically educated, informed, and engaged with current events and societal issues. They value credible reporting and thought-provoking content.
NPR's primary market is the United States, with a significant majority of users located there. Canada, the UK, Australia and Germany represent smaller but notable international markets.
United States
Canada
United Kingdom
Australia
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
NPR users typically come from households with 2-4 members and a range of income levels, with a slight skew towards medium and high income.
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