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npm Target Audience

User Segments

Age: 28

Gender: Male

Occupation: Software Developer (Frontend)

Education: Bachelor's Degree, Computer Science

Age: 32

Gender: Female

Occupation: Full-Stack Developer

Education: Master's Degree, Software Engineering

Age: 25

Gender: Male

Occupation: Independent Contractor (JavaScript)

Education: Bachelor's Degree, Information Technology

Alex Chen

Alex Chen

Age: 28
Gender: Male
Occupation: Software Developer (Frontend)
Education: Bachelor's Degree, Computer Science
Industry: Web Development
Channels: YouTubeRedditLinkedIn

Goals

  • To efficiently manage and share private JavaScript modules for personal projects
  • To contribute meaningfully to open-source projects while maintaining a professional portfolio
  • To stay updated with the latest JavaScript frameworks and best practices to enhance coding skills.

Pain Points

  • Difficulty in securely managing private code alongside public contributions
  • Time spent on resolving complex dependency conflicts in large projects
  • Lack of clear documentation or support for niche JavaScript libraries.

npm Geographic Distribution

North America and Asia lead npm usage, with the US and India as primary markets. Europe also shows strong adoption, reflecting JavaScript's global developer base.

Top Countries

United States flag

United States

25.5%
India flag

India

15%
Germany flag

Germany

7.5%
United Kingdom flag

United Kingdom

6%
Canada flag

Canada

4.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily reside in 2-4 person households, and exhibit medium to high income levels, consistent with professional software development roles.

Employment Status

Income Distribution

Education Level

npm Behavior Analysis

Behavior Profile

Technology Trends
Open-Source Software
Programming Languages
Continuous Learning
Digital Privacy
YouTube Usage
Reddit Usage
LinkedIn Usage
Desktop Usage
GitHub Integration
Package Management
Collaboration Tools
Security Features
AI-powered Coding
Dependency Resolution
Code Sharing
Open-Source Contributions
Private Packages
Team Management
Problem Solving

Device Breakdown

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