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Northbeam Target Audience

User Segments

Age: 38

Gender: Female

Occupation: Head of E-commerce Marketing

Education: Master's Degree, Marketing

Age: 45

Gender: Male

Occupation: Director of Performance Marketing

Education: Bachelor's Degree, Business Administration

Age: 32

Gender: Female

Occupation: Marketing Manager, DTC Brand

Education: Bachelor's Degree, Communications

Sarah Chen

Sarah Chen

Age: 38
Gender: Female
Occupation: Head of E-commerce Marketing
Education: Master's Degree, Marketing
Industry: E-commerce
Channels: LinkedInYouTubeInstagram

Goals

  • Achieve a significant increase in ROI from marketing campaigns
  • Gain deeper insights into customer journey touchpoints across various channels
  • Implement sophisticated attribution models to accurately measure campaign effectiveness.

Pain Points

  • Lack of unified data across different marketing platforms
  • Difficulty in accurately attributing sales to specific ad spend
  • Inability to quickly adapt marketing strategies due to slow data processing.

Northbeam Geographic Distribution

Primarily focused on the US market due to office locations, with significant presence in Canada, UK, Australia, and Germany, serving key e-commerce hubs.

Top Countries

United States flag

United States

75%
Canada flag

Canada

8%
United Kingdom flag

United Kingdom

6.5%
Australia flag

Australia

5%
Germany flag

Germany

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily live in 2-4 person households with high income levels, indicating established professionals in the e-commerce sector.

Employment Status

Income Distribution

Education Level

Northbeam Behavior Analysis

Behavior Profile

Data-Driven Decision Making
Marketing Strategy
Campaign Performance
Attribution
Experiment-Based Growth
Digital Marketing
Data Analytics
Customer Journeys
Optimizing
Leadership
Technology
LinkedIn
YouTube
Ad Creatives
API Access
Forecasting

Device Breakdown

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