NGL Collective's target audience for their services encompasses two main groups: advertisers/brands and content providers. For advertisers and brands, the target audience is businesses, large and small, across various industries (e.g., CPG, automotive, finance, entertainment, telecom) that aim to effectively engage and build brand loyalty among U.S. Hispanic consumers. These companies recognize the economic and cultural importance of this demographic and are seeking specialized media solutions that go beyond general market approaches. For content providers (e.g., independent producers, studios, rights holders), the target audience includes those with Spanish-language or culturally relevant content looking for distribution, monetization, and audience reach across digital and linear platforms. The overall goal for NGL is to connect these two groups, providing advertisers with access to an engaged Hispanic audience and content providers with a platform to deliver their programming.