Top Marketing Strategies for Neythri

Neythri User Persona

Name:

Priya

Age :

32

Gender :

Female

Occupation :

Software Engineer

Industry :

Technology

Education :

Masters, Computer Science

Preferred platforms

GOALS

• Advance her career in the tech industry and transition into a leadership role
• Find a mentor who can provide guidance and support in navigating the male-dominated tech space
• Expand her professional network and connect with other South Asian women in technology.

Frustrations

• Facing bias and lack of representation in the tech industry
• Difficulty in finding mentors who understand her specific challenges as a South Asian woman
• Juggling work-life balance while striving for career growth.

Name:

Anjali

Age :

28

Gender :

Female

Occupation :

Management Consultant

Industry :

Consulting

Education :

MBA, Finance

Preferred platforms

GOALS

• Transition from consulting into a leadership position within a Fortune 500 company
• Develop her business acumen and leadership skills to excel in her career
• Build a strong professional network and connect with influential figures in the business world.

Frustrations

• Encountering stereotypes and cultural barriers in the corporate world
• Lack of work-life balance and constant pressure to overperform
• Limited access to senior female leaders who can act as role models.

Name:

Diya

Age :

25

Gender :

Female

Occupation :

Marketing Specialist

Industry :

Marketing and Advertising

Education :

Bachelor's degree, Marketing

Preferred platforms

GOALS

• Transition into a managerial role within her marketing team and lead larger campaigns
• Develop creative marketing strategies and build a strong personal brand in the industry
• Find a mentor who can help her navigate the challenges of being a young woman in a fast-paced industry.

Frustrations

• Lack of mentorship opportunities and guidance from experienced professionals
• Difficulty in breaking into leadership roles early in her career
• Feeling pressure to conform to Western beauty standards prevalent in the media industry.

Neythri Geographic and Demographic Insights

Geographic Insights: Neythri's primary market is North America, with the US and Canada accounting for a significant majority of users. However, they also have a presence in other English-speaking countries with sizeable South Asian diaspora.

Demographic Insights: Neythri's target audience is overwhelmingly female, reflecting their mission to empower South Asian women. The largest age group is 25-34, indicating a focus on early-career professionals.

Neythri Socio-economic Profile

Household and Income Insights: Neythri's users are primarily from households of 2 or 3-4 people, reflecting a mix of single professionals and small families. The income distribution leans towards middle-income earners.

Educational and Employment Insights: Neythri's target users are highly educated, with a majority holding a university or college degree and many having pursued postgraduate studies. They are primarily employed full-time, reflecting their career-oriented focus.

Neythri Behavioral Insights

Interest-Based Insights: Neythri's target audience shows interest in career advancement, mentorship, leadership, diversity & inclusion, women in tech, work-life balance, and South Asian culture.

Technology and Social Media Usage: Neythri's audience is highly active on LinkedIn and Instagram. They primarily use desktops and are split almost evenly between Android and iOS.

Neythri Top Competitors