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The target audience for Next Century Spirits is primarily business-to-business (B2B) entities within the alcoholic beverage industry, specifically those involved with spirits. This includes existing craft distilleries seeking to expand their production capabilities or innovate their product lines without significant capital expenditure. It also encompasses larger beverage corporations, including breweries, wineries, or even non-alcoholic beverage companies, looking to enter or expand into the spirits market efficiently and with reduced risk. Furthermore, the audience includes entrepreneurs, brand owners, or investment groups who have a concept for a new spirit but lack the manufacturing infrastructure or expertise. They are targeting decision-makers within these organizations, such as founders, CEOs, product development heads, supply chain managers, and brand managers, who are looking for strategic partners to accelerate their growth, optimize operations, or bring novel spirit products to market.
Age: 38
Gender: Female
Occupation: Founder & Head Distiller
Education: Master's Degree, Food Science
Age: 45
Gender: Male
Occupation: Operations Director
Education: Bachelor's Degree, Business Administration
Age: 32
Gender: Female
Occupation: Brand Manager & Entrepreneur
Education: Master's Degree, Marketing
Next Century Spirits primarily targets the US market (90%), with smaller shares in Canada, UK, Australia, and Mexico, reflecting a focus on North American expansion and key international markets.
United States
Canada
United Kingdom
Australia
Mexico
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target users are often in 3-4 person households (40%) with high income levels (50%), indicating business owners and executives.
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