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Neurture Target Audience

User Segments

Age: 28

Gender: Female

Occupation: Software Engineer

Education: Master's Degree, Computer Science

Age: 32

Gender: Male

Occupation: Marketing Manager

Education: Bachelor's Degree, Marketing

Age: 25

Gender: Female

Occupation: Graphic Designer (Self-Employed)

Education: Bachelor's Degree, Fine Arts

Sarah Chen

Sarah Chen

Age: 28
Gender: Female
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Industry: Technology
Channels: LinkedInYouTubeInstagram

Goals

  • Achieve a better work-life balance by reducing excessive screen time
  • Develop a consistent meditation practice to manage stress and improve focus
  • Learn new skills outside of work to foster personal growth and creativity.

Pain Points

  • Feeling overwhelmed by constant digital notifications and the pressure to be always 'on'
  • Struggling to disconnect from work and personal devices even after hours
  • The lack of structured, science-backed tools that genuinely help in breaking digital habits.

Neurture Geographic Distribution

Primarily targets North American markets (US, Canada) with significant presence in UK, Australia, and Germany, reflecting English-speaking user base.

Top Countries

United States flag

United States

50%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

10%
Australia flag

Australia

8%
Germany flag

Germany

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users are predominantly medium-income individuals, ranging from single to family households, seeking affordable self-help solutions.

Employment Status

Income Distribution

Education Level

Neurture Behavior Analysis

Behavior Profile

Habit Change
Self-improvement
Motivation
Digital Tools
AI Support
Privacy Conscious
Evidence-based
Self-awareness
Compulsive Behaviors
Addictive Behaviors
Mindfulness
Productivity
Proactive
User-friendly
Mobile Usage
Social Media
Journaling
Goal-oriented

Device Breakdown

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