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North Carolina Bar Association (NCBA) Target Audience

User Segments

Age: 26

Gender: Female

Occupation: Associate Attorney

Education: Juris Doctor (JD), Law

Age: 30

Gender: Male

Occupation: Junior Partner

Education: Juris Doctor (JD), Law

Age: 24

Gender: Female

Occupation: Paralegal

Education: Paralegal Certificate, Legal Studies

Aspiring Olivia

Aspiring Olivia

Age: 26
Gender: Female
Occupation: Associate Attorney
Education: Juris Doctor (JD), Law
Industry: Legal Services
Channels: LinkedInYouTubeX

Goals

  • To gain expertise in a specific legal niche and become a recognized expert in that field
  • To expand my professional network with senior attorneys and potential clients for future career growth
  • To efficiently fulfill my annual CLE requirements and stay updated on the latest legal precedents and regulations.

Pain Points

  • Struggling to balance billable hours with professional development and CLE compliance
  • Difficulty in finding relevant and high-quality CLE content that directly applies to my practice area
  • Limited opportunities for mentorship and guidance from experienced legal professionals.

North Carolina Bar Association (NCBA) Geographic Distribution

The NCBA primarily serves legal professionals within North Carolina, making the USA its dominant market. Other countries show negligible presence.

Top Countries

United States flag

United States

99.8%
Canada flag

Canada

0.1%
United Kingdom flag

United Kingdom

0%
Germany flag

Germany

0%
Australia flag

Australia

0%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Members often live in 2-4 person households, primarily with high income, typical of established legal careers.

Employment Status

Income Distribution

Education Level

North Carolina Bar Association (NCBA) Behavior Analysis

Behavior Profile

Continuing Legal Education (CLE)
Professional Development
Networking
Legal Research
Online Access
Skill Enhancement
Ethical Practice
Wellness
Community Service
Digital Resources
Practice Management
Leadership Roles
LinkedIn Usage
Desktop Usage

Device Breakdown

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