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NASA Target Audience
User Segments
Age: 28
Gender: Female
Occupation: Science Communicator
Education: Master's Degree, Journalism
Age: 62
Gender: Male
Occupation: Retired Educator
Education: Professional Degree, Education
Age: 17
Gender: Female
Occupation: Student
Education: High School
Astrid Enthusiast
Age: 28
Gender: Female
Occupation: Science Communicator
Education: Master's Degree, Journalism
Industry: Science Communication
Channels: YouTubeInstagramX
Goals
- To create engaging content that simplifies complex scientific concepts for a broad audience
- To inspire younger generations to pursue STEM fields through storytelling
- To collaborate with leading experts to ensure accuracy and depth in her work.
Pain Points
- Difficulty in accessing cutting-edge scientific information quickly due to embargoes or paywalls
- Limited budget for high-quality production equipment and field visits
- Combating misinformation and pseudoscientific claims effectively on social media.
NASA Geographic Distribution
NASA's primary audience is in the US, with significant international reach through collaborations and public engagement, especially in Europe and Asia.
Top Countries
United States
55%
International (Collaborators/Public)
25%
China
5%
Russia
5%
India
4%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
NASA's audience primarily consists of medium to high-income households with 2-4 members, often educated professionals.
Employment Status
Income Distribution
Education Level
NASA Behavior Analysis
Behavior Profile
Scientific Discovery
Public Inspiration
STEM Education
Digital Content Consumption
Learning Resources
Information Seeking
Social Media Engagement
Documentary Viewing
Technology Interest
Science Fiction
Online Streaming (NASA+)
Research Utilization
Community Collaboration
Website Exploration
News Consumption
Educational Participation
Device Preference (Desktop)
Gaming
Outdoor Activities
Device Breakdown
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