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Nanitor Target Audience

User Segments

Age: 42

Gender: Female

Occupation: Director of IT Operations

Education: Master's Degree, Computer Science

Age: 48

Gender: Male

Occupation: Chief Information Officer (CIO)

Education: Master's Degree, Business Administration (MBA)

Age: 37

Gender: Female

Occupation: Cybersecurity Manager

Education: Bachelor's Degree, Information Security

Sarah Chen

Sarah Chen

Age: 42
Gender: Female
Occupation: Director of IT Operations
Education: Master's Degree, Computer Science
Industry: IT Management
Channels: LinkedInYouTubeX

Goals

  • Ensure continuous availability and performance of critical IT systems
  • Implement robust cybersecurity measures to protect organizational assets
  • Optimize IT resource utilization and reduce operational costs.

Pain Points

  • Lack of real-time visibility into IT infrastructure health
  • Difficulty in prioritizing and addressing security vulnerabilities effectively
  • Managing an ever-increasing number of disparate security tools.

Nanitor Geographic Distribution

Nanitor has a strong base in Iceland, with significant expansion into the US, UK, Germany, and Canada, reflecting a growing international presence beyond its origin.

Top Countries

Iceland flag

Iceland

40%
United States flag

United States

25%
United Kingdom flag

United Kingdom

10%
Germany flag

Germany

5%
Canada flag

Canada

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily reside in households of 3-4 people and have high income levels, indicative of their professional standing in IT leadership.

Employment Status

Income Distribution

Education Level

Nanitor Behavior Analysis

Behavior Profile

Device Breakdown

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