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Serenity Kids Target Audience
User Segments
Age: 38
Gender: Female
Occupation: Pediatrician
Education: Professional Degree
Age: 33
Gender: Female
Occupation: Tech Project Manager
Education: Master's Degree
Age: 42
Gender: Female
Occupation: University Professor
Education: Master's Degree
Dr. Olivia Chen
Age: 38
Gender: Female
Occupation: Pediatrician
Education: Professional Degree
Industry: Healthcare
Channels: InstagramFacebookYouTube
Goals
- Ensure her child receives optimal, science-backed nutrition for healthy development
- Efficiently manage her demanding career while providing the best for her family
- Advocate for healthy eating habits within her community and patient base.
Pain Points
- Lack of transparent ingredient sourcing in many baby food brands
- Difficulty finding truly healthy, convenient meal options that fit her busy schedule
- Worry about her child's exposure to common allergens and processed ingredients.
Serenity Kids Geographic Distribution
Predominantly US-centric, with significant market share. Canada, UK, Australia, and Germany show emerging presence, reflecting premium market appeal.
Top Countries
United States
85%
Canada
7%
United Kingdom
3%
Australia
2%
Germany
1%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target households typically consist of 3-4 members, often with 2 children. They are primarily high to medium-income families.
Employment Status
Income Distribution
Education Level
Serenity Kids Behavior Analysis
Behavior Profile
Health-conscious
Discerning
Convenience
Tech-savvy
Online shopping
Subscription management
Research-oriented
Trust
Community
Ethical
Proactive
Guilt-free
Transparent
Socially connected
Recommendations
Digital payments
Parenting
Organic food
Early childhood development
Healthy living
Device Breakdown
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