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Moz Target Audience
User Segments
Age: 32
Gender: Male
Occupation: SEO Specialist
Education: Master's Degree, Marketing
Age: 28
Gender: Female
Occupation: Freelance SEO Consultant
Education: Bachelor's Degree, Communications
Age: 40
Gender: Male
Occupation: SEO Consulting Manager
Education: Master's Degree, Business Administration
Liam, The Agency Growth Driver
Goals
- To consistently acquire new, high-value clients for the agency by demonstrating clear ROI through SEO efforts
- To improve agency efficiency and scalability by leveraging advanced SEO tools and automation
- To maintain competitive advantage by staying ahead of algorithm updates and industry trends for clients.
Pain Points
- Difficulty in proving the direct impact of SEO efforts to skeptical clients who expect immediate results
- Managing and reporting on SEO performance for a diverse portfolio of clients with varying needs and expectations
- The constant need to adapt to ever-changing search engine algorithms, making long-term planning challenging.
Moz Geographic Distribution
The user base is predominantly North American and European, with the US leading significantly, followed by the UK, Canada, Australia, and India.
Top Countries
United States
United Kingdom
Canada
Australia
India
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users are likely to live in 2-4 person households, with a medium to high income, aligning with professional roles.
Employment Status
Income Distribution
Education Level
Moz Behavior Analysis
Behavior Profile
Device Breakdown
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