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Moz Target Audience

Moz targets small to enterprise-level businesses and digital marketing agencies. They cater to those who need to manage their online presence, track keyword rankings, conduct competitor research, and optimize their websites for search engines. Moz also targets individuals looking to learn SEO through their educational resources and training programs.

User Segments

Moz Geographic Distribution

Moz's primary market is the United States, followed by the United Kingdom and Canada. They have a significant presence in English-speaking countries.

Top Countries

United States flag

United States

55.2%
United Kingdom flag

United Kingdom

10.3%
Canada flag

Canada

8.7%
Australia flag

Australia

5.6%
India flag

India

4.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Moz's users often belong to households of 2-4 people with medium income levels, aligning with professionals and families.

Employment Status

Income Distribution

Education Level

Moz Behavior Analysis

Behavior Profile

Device Breakdown

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