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Splunk
Dynatrace
Splunk
Strong brand recognition in data analytics and SIEM
Broad product portfolio covering security
observability
and IT operations
Large customer base and active community.
Perceived as expensive
Can be complex to implement and manage
Legacy on-premise focus
though shifting to cloud.
Expansion into new cloud and AI/ML markets
Deeper integration with enterprise IT ecosystems
Growing demand for data security and compliance solutions.
Intense competition from specialized vendors
Open-source alternatives gaining traction
Data privacy regulations and compliance challenges.
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