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Monarch Money Target Audience

Monarch Money targets individuals and couples looking for a comprehensive personal finance management solution. They also specifically target financial advisors seeking tools to collaborate with their clients more effectively and streamline financial planning processes.

User Segments

Monarch Money Geographic Distribution

Monarch Money's primary markets are the US and Canada, likely due to their feature focus on these regions. However, their global reach extends to the UK, Australia, and Germany.

Top Countries

United States flag

United States

60%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

10%
Australia flag

Australia

7.5%
Germany flag

Germany

7.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Monarch Money's target users are primarily couples or small families with medium income levels, seeking financial stability and growth.

Employment Status

Income Distribution

Education Level

Monarch Money Behavior Analysis

Behavior Profile

Device Breakdown

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