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Momentum Target Audience

User Segments

Age: 42

Gender: Female

Occupation: Chief Revenue Officer (CRO)

Education: Master's Degree, Business Administration

Age: 38

Gender: Male

Occupation: VP of Revenue Operations

Education: Bachelor's Degree, Computer Science

Age: 35

Gender: Female

Occupation: Director of Sales Operations

Education: Bachelor's Degree, Business Management

Sarah Chen

Sarah Chen

Age: 42
Gender: Female
Occupation: Chief Revenue Officer (CRO)
Education: Master's Degree, Business Administration
Industry: SaaS
Channels: LinkedInYouTubeX

Goals

  • Achieve aggressive revenue growth targets year-over-year
  • Optimize GTM efficiency and reduce operational costs
  • Develop and retain top-performing sales and customer success talent.

Pain Points

  • Lack of real-time visibility into sales pipeline and GTM performance
  • Fragmented data across disparate systems leading to inaccurate forecasting
  • Manual administrative burdens hindering strategic decision-making.

Momentum Geographic Distribution

Primarily targeting North America, especially the US, with a growing international presence in key developed markets. Momentum leverages its global team.

Top Countries

United States flag

United States

55%
Canada flag

Canada

10%
United Kingdom flag

United Kingdom

8%
Australia flag

Australia

6%
Germany flag

Germany

4%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users likely have 2-4 person households and primarily fall into high-income brackets, reflecting their senior professional roles.

Employment Status

Income Distribution

Education Level

Momentum Behavior Analysis

Behavior Profile

Automation
AI
Insights
Data
Decision-making
Workflow
Coaching
Integration
Problem-solving
Learning
Digital
Technology
Strategy
Productivity
Leadership
Analytics
Online
LinkedIn
YouTube
Desktop

Device Breakdown

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