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Executive Summary

Mojo Vision develops and commercializes micro-LED display technology. They initially focused on smart contact lenses but pivoted to micro-LED displays. Their technology boasts high pixel density, brightness, and color accuracy, targeting various applications like AR/VR, wearables, and larger displays.

Industries

Display TechnologyMicro-LEDAugmented Reality (AR)

Major Markets

United States flagUnited States
China flagChina
South Korea flagSouth Korea

Mojo Vision Top Products

Brand Positioning

Customer Sentiments

Mojo Vision Key Value Propositions

High Resolution
Energy Efficiency
Color Accuracy
Miniaturization

Mojo Vision SWOT Analysis

Strengths

Proprietary micro-LED technology.

High-resolution and energy-efficient displays.

Targeting multiple growing markets.

Weaknesses

Relatively new company with limited market presence.

Dependence on partnerships for manufacturing and adoption.

Potential challenges in scaling production to meet demand.

Opportunities

Expanding into new markets like automotive and healthcare.

Developing partnerships with major tech companies.

Securing government contracts for specialized applications.

Threats

Competition from established display manufacturers.

Rapid technological advancements in the display industry.

Potential supply chain constraints for raw materials.

Mojo Vision operates in the display technology industry, specifically focusing on micro-LEDs. They cater to sectors such as augmented reality (AR), virtual reality (VR), consumer electronics (smartphones, TVs), and potentially government applications.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Mojo Vision Target Audience

View Details

Geographic Insights

The United States and China are the top markets with a combined market share of 75%, followed by South Korea, Japan, and Germany.

Top Countries

United States flag

United States

45% market share

China flag

China

30% market share

South Korea flag

South Korea

10% market share

Japan flag

Japan

7.5% market share

Germany flag

Germany

7.5% market share

Mojo Vision Audience Segments

Mojo Vision targets businesses in the AR/VR, display, and consumer electronics sectors. They also target government agencies interested in micro-LED technology. Their marketing materials highlight the technology's potential for various applications, including TVs, smartphones, and wearables.

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor Mojo Vision

Strategic Partnerships and Joint Ventures

Forge partnerships with leading AR/VR companies, display manufacturers, and consumer electronics brands to integrate Mojo Vision's micro-LED displays into their products, expanding market reach and accelerating adoption.

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Content Marketing and Thought Leadership

Develop high-quality content showcasing the capabilities and applications of micro-LED technology, positioning Mojo Vision as a thought leader in the display industry and attracting potential customers and investors.

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Targeted Event Marketing and Industry Conferences

Actively participate in key industry events such as CES, SIGGRAPH, and AR/VR conferences, showcasing micro-LED display prototypes, engaging with potential clients, and generating industry buzz.

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