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Modives Target Audience

User Segments

Age: 48

Gender: Female

Occupation: VP of Operations, Property Management

Education: Master's Degree, Business Administration

Age: 42

Gender: Male

Occupation: Regional Property Manager

Education: Bachelor's Degree, Real Estate Management

Age: 35

Gender: Female

Occupation: Compliance Officer, Real Estate

Education: Professional Degree, Law

Eleanor Vance

Eleanor Vance

Age: 48
Gender: Female
Occupation: VP of Operations, Property Management
Education: Master's Degree, Business Administration
Industry: Property Management
Channels: LinkedInYouTubeFacebook

Goals

  • Streamline operational processes to reduce manual effort and improve efficiency across all property portfolios
  • Ensure 100% compliance with all legal and regulatory requirements for tenant insurance verification
  • Implement technological solutions that enhance resident satisfaction and retention.

Pain Points

  • Manual insurance verification leading to significant staff time consumption and potential errors
  • Difficulty in tracking and enforcing ongoing insurance compliance for a large number of residents
  • High risk of financial losses due to uninsured tenants and inadequate coverage.

Modives Geographic Distribution

Modives primarily targets the US market, with minor presence in Canada, UK, Australia, and Germany, reflecting its initial focus on North American property and auto sectors.

Top Countries

United States flag

United States

90%
Canada flag

Canada

5%
United Kingdom flag

United Kingdom

2%
Australia flag

Australia

1.5%
Germany flag

Germany

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are often from mid to high-income households, typically with 3-4 members, reflecting business owners and managers.

Employment Status

Income Distribution

Education Level

Modives Behavior Analysis

Behavior Profile

Decision-Makers
Information Seeking
Problem Solvers
Risk Averse
Efficiency Driven
Compliance Focused
Technology Adopters
Professional Networking
Online Research
Industry News Consumption
Social Media Engagement (LinkedIn)
Content Consumption (YouTube)
Desktop Usage
Solution Oriented
Data Privacy Conscious
Regulatory Awareness
Value Seekers
Long-Term Planning
Peer Influence
Brand Loyalty

Device Breakdown

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