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Inception Studios Target Audience

User Segments

Age: 32

Gender: Female

Occupation: Senior Software Engineer

Education: Master's Degree, Computer Science

Age: 38

Gender: Male

Occupation: Creative Director

Education: Bachelor's Degree, Fine Arts

Age: 29

Gender: Female

Occupation: Registered Nurse

Education: Bachelor's Degree, Nursing

Evelyn Chen

Evelyn Chen

Age: 32
Gender: Female
Occupation: Senior Software Engineer
Education: Master's Degree, Computer Science
Industry: Technology
Channels: YouTubeInstagramLinkedIn

Goals

  • To commission a unique and meaningful tattoo that reflects her personal journey and artistic preferences, ensuring the highest quality of artistry and a comfortable experience
  • To find an artist who truly understands her vision and can translate complex ideas into a visually stunning and lasting piece of body art
  • To invest in a premium tattoo experience that offers privacy, convenience, and excellent aftercare, validating her discerning taste.

Pain Points

  • Difficulty finding specialized artists who excel in her desired tattoo style without compromising on quality or artistic integrity
  • Concerns about unhygienic or unprofessional environments in traditional tattoo shops that lack privacy and modern amenities
  • The inconvenience of rushed consultations or appointments that don't allow for thorough discussion and collaboration on her tattoo design.

Inception Studios Geographic Distribution

Primarily focused on the US market, particularly White Bear Lake, MN, with minor international reach to Canada, UK, Australia, and Germany.

Top Countries

United States flag

United States

95%
Canada flag

Canada

2%
United Kingdom flag

United Kingdom

1%
Australia flag

Australia

1%
Germany flag

Germany

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users tend to be in 1-2 person households with medium to high incomes, valuing quality over cost.

Employment Status

Income Distribution

Education Level

Inception Studios Behavior Analysis

Behavior Profile

Personalized Experience
Quality Conscious
Specialized Artistry
Seeking Expertise
Comfort Seeking
Transparent Pricing
Private Environment
Long-term Investment
Aftercare Conscious
Collaborative Process
Unrushed Appointments
Visual Content Preference
Online Research
Social Media Active
Art & Design Interest
Self-Expression
Wellness Focused
Discerning
Patient
Tech Savvy

Device Breakdown

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