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Massachusetts Municipal Association (MMA) Target Audience

User Segments

Age: 48

Gender: Female

Occupation: City Manager

Education: Master's Degree, Public Administration

Age: 55

Gender: Male

Occupation: Select Board Member

Education: Bachelor's Degree, Political Science

Age: 42

Gender: Female

Occupation: Municipal HR Professional

Education: Master's Degree, Human Resources Management

Sarah Chen

Sarah Chen

Age: 48
Gender: Female
Occupation: City Manager
Education: Master's Degree, Public Administration
Industry: Local Government
Channels: LinkedInFacebookYouTube

Goals

  • Ensure efficient and effective delivery of municipal services to residents
  • Secure adequate funding for critical infrastructure projects and community initiatives
  • Foster a collaborative environment among departments to achieve strategic objectives.

Pain Points

  • Navigating complex state and federal regulations that often change without clear guidance
  • Balancing limited budgets with increasing demands for public services
  • Attracting and retaining qualified talent in a competitive job market.

Massachusetts Municipal Association (MMA) Geographic Distribution

The MMA exclusively serves Massachusetts municipalities. Its operations and target audience are entirely localized within the state of Massachusetts.

Top Countries

United States flag

United States

100%
Canada flag

Canada

0%
United Kingdom flag

United Kingdom

0%
Germany flag

Germany

0%
Australia flag

Australia

0%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily reside in 3-4 person households with high income levels, indicating established careers and family responsibilities.

Employment Status

Income Distribution

Education Level

Massachusetts Municipal Association (MMA) Behavior Analysis

Behavior Profile

Advocacy
Networking
Professional Development
Information Seeking
Training
Collaboration
Legislative Updates
Problem-Solving
Resource Utilization
Decision Making
Online Learning
Social Media Engagement
Desktop Usage
Event Attendance
Content Consumption

Device Breakdown

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