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MktCotton Target Audience

User Segments

Age: 35

Gender: Female

Occupation: Textile Procurement Manager

Education: Master's Degree, Supply Chain Management

Age: 48

Gender: Male

Occupation: Head of Commodity Trading

Education: Bachelor's Degree, Economics

Age: 42

Gender: Male

Occupation: Supply Chain Director

Education: Master's Degree, Logistics and Supply Chain

Anjali Sharma

Anjali Sharma

Age: 35
Gender: Female
Occupation: Textile Procurement Manager
Education: Master's Degree, Supply Chain Management
Industry: Textile Manufacturing
Channels: LinkedInYouTubeX

Goals

  • To optimize raw material procurement costs and secure stable supply chains
  • To identify and integrate sustainable cotton sourcing practices into production
  • To enhance overall efficiency and reduce lead times in the textile manufacturing process.

Pain Points

  • Volatility in global cotton prices and supply chain disruptions
  • Difficulty in verifying ethical and sustainable sourcing of raw materials
  • Manual data entry and lack of real-time insights for procurement decisions.

MktCotton Geographic Distribution

Key markets are cotton-producing and consuming nations like India, USA, China, Pakistan, and Turkey, reflecting global trade focus.

Top Countries

India flag

India

20.5%
United States flag

United States

18.2%
China flag

China

10%
Pakistan flag

Pakistan

8%
Turkey flag

Turkey

6.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily have medium to high incomes, often residing in 3-4 person households, indicating established professionals.

Employment Status

Income Distribution

Education Level

MktCotton Behavior Analysis

Behavior Profile

LinkedIn
YouTube
Market Analysis
Sustainable Practices
Supply Chain Efficiency
Twitter
Desktop Usage
Information Seeking
Networking
Technology Adoption
Strategic Investment
Ethical Sourcing
Compliance
Reddit
Facebook
Instagram
TikTok

Device Breakdown

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