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MIT's target audience includes prospective undergraduate and graduate students, professionals seeking executive education, and K-12 students and educators interested in STEM. The university also targets a global audience, attracting students and faculty from over 136 countries.
MIT attracts a global audience, with the US being the primary market, followed by China and India. South Korea and Canada also represent significant markets.
United States
China
India
South Korea
Canada
Primary age group concentration shows strong presence in:
31-35
Most active age range
MIT's target audience reflects diverse household sizes, with a large portion coming from families with 3-4 members. The income levels are skewed towards medium to high, reflecting the institution's high tuition fees.
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