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Massachusetts Institute of Technology (MIT) Target Audience

MIT's target audience includes prospective undergraduate and graduate students, professionals seeking executive education, and K-12 students and educators interested in STEM. The university also targets a global audience, attracting students and faculty from over 136 countries.

User Segments

Massachusetts Institute of Technology (MIT) Geographic Distribution

MIT attracts a global audience, with the US being the primary market, followed by China and India. South Korea and Canada also represent significant markets.

Top Countries

United States flag

United States

45%
China flag

China

15%
India flag

India

10%
South Korea flag

South Korea

5%
Canada flag

Canada

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

MIT's target audience reflects diverse household sizes, with a large portion coming from families with 3-4 members. The income levels are skewed towards medium to high, reflecting the institution's high tuition fees.

Employment Status

Income Distribution

Education Level

Massachusetts Institute of Technology (MIT) Behavior Analysis

Behavior Profile

Device Breakdown

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