Find stats on top websites
Major Markets
United States
United Kingdom
CanadaKey Competitors
Select a competitor
Edelman
Weber Shandwick
Top Marketing Channels
Edelman
- Content Marketing
- Examples: Thought leadership reports, Industry whitepapers, Blog posts
- Campaigns: Edelman Trust Barometer, The Future of Work, Brand Purpose in Action
- Social Media Marketing
- Examples: LinkedIn company page, Twitter feeds, YouTube channel
- Campaigns: Trust in a Changing World, Climate Change Communications, DEI Initiatives
- Event Marketing
- Examples: Webinars, Industry conferences, Panel discussions
- Campaigns: Edelman Summit, Future of Health Forum, Tech Trends Briefing
Top Sales Channels
- Direct Sales / Account Management
- Client relationship teams, Business development leads, Account executives
- Strategic Partnership Program, Client Growth Initiatives, Solution-Based Consultations
- Referral Programs
- Client testimonials, Industry recommendations, Partnership referrals
- Client Success Stories Showcase, Partner Referral Bonus, Trusted Advisor Network
- Consultative Selling
- Needs assessment workshops, Customized solution proposals, Strategic advisory services
- Impact Assessment Workshop, Tailored Communications Strategy, Crisis Readiness Program
Mission North SWOT Analysis
Strengths
Global reach and vast network
Strong reputation and brand recognition
Diversified service offerings across many industries
Weaknesses
High overhead costs potentially leading to higher pricing
Bureaucratic structure due to large size
Less agility compared to smaller
specialized agencies
Opportunities
Growing demand for integrated communications
Expansion into emerging markets
Increased need for ESG and sustainability communications
Threats
Intense competition from boutique agencies and in-house teams
Rapid changes in media landscape
Economic downturns impacting marketing budgets
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