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Miravel Target Audience

User Segments

Age: 55

Gender: Male

Occupation: Commercial Real Estate Developer

Education: Master's Degree

Age: 42

Gender: Female

Occupation: Property Management CEO

Education: Master's Degree

Age: 48

Gender: Male

Occupation: Hotel Asset Manager

Education: Bachelor's Degree

David Chen

David Chen

Age: 55
Gender: Male
Occupation: Commercial Real Estate Developer
Education: Master's Degree
Industry: Real Estate Development
Channels: LinkedInYouTubeFacebook

Goals

  • Increase property valuation and attract high-value tenants
  • Implement sustainable practices to meet modern market demands
  • Optimize operational efficiency and reduce long-term maintenance costs.

Pain Points

  • Finding innovative amenities that offer a clear ROI and competitive edge
  • Navigating complex regulations for green building initiatives
  • Managing tenant expectations for modern, eco-friendly living spaces.

Miravel Geographic Distribution

Miravel primarily serves the US market, specifically Los Angeles, with minimal international presence in Canada, UK, Australia, and Germany.

Top Countries

United States flag

United States

99%
Canada flag

Canada

0.5%
United Kingdom flag

United Kingdom

0.2%
Australia flag

Australia

0.2%
Germany flag

Germany

0.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are mainly high and medium-income individuals/families (85%) in 1-4 person households, living in urban settings.

Employment Status

Income Distribution

Education Level

Miravel Behavior Analysis

Behavior Profile

Health Conscious
Environmentally Aware
Community Engagement
Convenience Seeking
Sustainability
Fresh Food Preference
Innovation Seeking
Tech Savvy
App Usage
Social Media Active
Wellness Focused
Time Saving
Ethical Consumption
Smart Home Technology
Urban Planning Interest
Culinary Arts
Longer Lasting Produce
Minimal Maintenance Demand

Device Breakdown

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