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Mindtrip Target Audience

User Segments

Age: 32

Gender: Female

Occupation: Senior Software Engineer

Education: Master's Degree, Computer Science

Age: 40

Gender: Male

Occupation: Marketing Director

Education: Bachelor's Degree, Marketing

Age: 28

Gender: Female

Occupation: Management Consultant

Education: Master's Degree, Business Administration

Sarah Chen

Sarah Chen

Age: 32
Gender: Female
Occupation: Senior Software Engineer
Education: Master's Degree, Computer Science
Industry: Technology
Channels: LinkedInYouTubeInstagram

Goals

  • Discover unique and authentic adventure travel experiences
  • Efficiently plan complex international trips without extensive manual research
  • Optimize travel itineraries to maximize exploration and cultural immersion

Pain Points

  • Time-consuming and tedious manual trip planning
  • Lack of truly personalized recommendations for niche interests
  • Difficulty coordinating travel logistics and preferences with a partner

Mindtrip Geographic Distribution

Mindtrip's primary market is the US, leveraging its tech origins. Other developed, tech-savvy nations like the UK, Canada, Australia, and Germany show growing interest.

Top Countries

United States flag

United States

55%
United Kingdom flag

United Kingdom

10%
Canada flag

Canada

8%
Australia flag

Australia

7%
Germany flag

Germany

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are often couples or small families, with medium to high incomes, valuing experiences over strict budgets.

Employment Status

Income Distribution

Education Level

Mindtrip Behavior Analysis

Behavior Profile

Personalized Travel
AI-Powered Planning
Efficient Planning
Collaborative Planning
Seeking Unique Experiences
Streamlined Organization
Content Sharing
Monetizing Expertise
Tech-Savvy Users
Digital Natives
High Social Media Engagement
Mobile Usage (iOS/Android)
Community Building
Authentic Journeys
Inspiration Browsing
Value Convenience
Desire for Tailored Journeys
Interest in Travel
Interest in Technology
Interest in Digital Content Creation

Device Breakdown

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