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Minds Target Audience

User Segments

Age: 28

Gender: Female

Occupation: Digital Artist & Illustrator

Education: Bachelor's Degree

Age: 34

Gender: Male

Occupation: Independent Journalist/Podcaster

Education: Master's Degree

Age: 25

Gender: Female

Occupation: Lifestyle Blogger & Influencer

Education: Bachelor's Degree

Aisha Khan

Aisha Khan

Age: 28
Gender: Female
Occupation: Digital Artist & Illustrator
Education: Bachelor's Degree
Industry: Arts & Entertainment
Channels: InstagramYouTubeTikTok

Goals

  • To significantly increase monthly recurring revenue from her art and digital products
  • To build a loyal and engaged global community around her unique artistic style
  • To gain full creative control and ownership over her content distribution and monetization strategies.

Pain Points

  • Algorithmic changes on platforms often suppress her content reach, impacting her income directly
  • Dealing with intellectual property theft and unauthorized use of her artwork is a constant battle
  • Lack of transparency in platform policies and ad revenue sharing makes planning and growth unpredictable.

Minds Geographic Distribution

Minds' user base is primarily concentrated in North America, particularly the US and Canada, with a significant presence in other English-speaking and European countries.

Top Countries

United States flag

United States

40%
Canada flag

Canada

10%
United Kingdom flag

United Kingdom

8%
Australia flag

Australia

5%
Germany flag

Germany

4%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users are typically from 1-2 person households with medium to high income, indicating tech-savvy individuals with disposable income for subscriptions/tips.

Employment Status

Income Distribution

Education Level

Minds Behavior Analysis

Behavior Profile

Free Speech
Decentralization
Privacy
Content Creation
Community Building
Crypto Adoption
Token Rewards
Independent Journalism
Open Dialogue
User Empowerment
Anti-Censorship
Dissatisfaction with Mainstream Social Media
Seeking Alternatives
Active Participation
Early Adopters
Digital Fluency
Exploring Web3
Supporting Creators
Engaging with Niche Content
Direct Interaction

Device Breakdown

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