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Mi Golondrina Target Audience
User Segments
Age: 38
Gender: Female
Occupation: Creative Director
Education: Master's Degree, Fine Arts
Age: 32
Gender: Female
Occupation: Marketing Consultant
Education: Master's Degree, Business Administration
Age: 41
Gender: Female
Occupation: Self-Employed Designer
Education: Bachelor's Degree, Fashion Design
Isabella, The Creative Director
Goals
- Discover unique and ethically sourced fashion pieces to enhance personal style
- Stay informed about new artistic collaborations and cultural trends
- Support businesses that prioritize craftsmanship and fair labor practices.
Pain Points
- Lack of truly unique and distinctive fashion options in mainstream retail
- Difficulty finding brands with transparent ethical production processes
- Limited time for extensive research into artisanal brands and their offerings.
Mi Golondrina Geographic Distribution
The US, especially Texas, is the core market, followed by Mexico due to cultural ties, and then Canada, UK, and Australia for international reach.
Top Countries
United States
Mexico
Canada
United Kingdom
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Primarily high-income households (65%) with 3-4 members (45%), reflecting the premium product price point.
Employment Status
Income Distribution
Education Level
Mi Golondrina Behavior Analysis
Behavior Profile
Device Breakdown
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