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Mica Target Audience

Mica's target audience is businesses, particularly those operating in industries with high payment volume and a need for enhanced security like retail, e-commerce, and financial services. They aim to attract businesses frustrated with limitations and vulnerabilities of traditional payment networks.

User Segments

Mica Geographic Distribution

Mica's primary market is the US, followed by the UK. Other important markets include Canada, Australia, and Germany.

Top Countries

United States flag

United States

45%
United Kingdom flag

United Kingdom

20%
Canada flag

Canada

10%
Australia flag

Australia

8%
Germany flag

Germany

7%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Mica's target audience typically falls within the middle-income bracket and lives in households of 3-4 individuals.

Employment Status

Income Distribution

Education Level

Mica Behavior Analysis

Behavior Profile

Device Breakdown

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