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Mica's target audience is businesses, particularly those operating in industries with high payment volume and a need for enhanced security like retail, e-commerce, and financial services. They aim to attract businesses frustrated with limitations and vulnerabilities of traditional payment networks.
Mica's primary market is the US, followed by the UK. Other important markets include Canada, Australia, and Germany.
United States
United Kingdom
Canada
Australia
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
Mica's target audience typically falls within the middle-income bracket and lives in households of 3-4 individuals.
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