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MI:33 Target Audience
User Segments
Age: 48
Gender: Female
Occupation: VP, Global Brand Protection
Education: Master's Degree, Business Administration
Age: 42
Gender: Male
Occupation: Head of Intellectual Property Legal Affairs
Education: Professional Degree, Law
Age: 39
Gender: Female
Occupation: Director of Market Intelligence
Education: Master's Degree, Marketing Analytics
Evelyn Reed
Goals
- Successfully combat online counterfeiting and intellectual property infringement
- Develop and implement proactive brand protection strategies across all markets
- Maintain strong relationships with legal teams to ensure effective enforcement actions.
Pain Points
- The rapid evolution of new counterfeiting methods and platforms
- Difficulty in obtaining sufficient legal evidence for prosecution
- The time and resources consumed by reactive instead of proactive measures.
MI:33 Geographic Distribution
MI:33's primary market is the US, followed by the UK and France, reflecting global luxury and entertainment hubs. Operations span worldwide.
Top Countries
United States
United Kingdom
France
China
United Arab Emirates
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily live in 3-4 person households, with a high income level, consistent with corporate and high-net-worth clientele.
Employment Status
Income Distribution
Education Level
MI:33 Behavior Analysis
Behavior Profile
Device Breakdown
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