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Merrimack Digital Target Audience

User Segments

Age: 42

Gender: Female

Occupation: Owner, Local Dog Sitting Service

Education: Associate Degree, Business Administration

Age: 50

Gender: Male

Occupation: Owner, Commercial Blower Fan Business

Education: Bachelor's Degree, Mechanical Engineering

Age: 35

Gender: Female

Occupation: Entrepreneur, Local Consulting Firm

Education: Bachelor's Degree, Marketing

Sarah Chen

Sarah Chen

Age: 42
Gender: Female
Occupation: Owner, Local Dog Sitting Service
Education: Associate Degree, Business Administration
Industry: Local Services
Channels: FacebookInstagramLinkedIn

Goals

  • Increase local client base and repeat bookings
  • Establish a stronger online presence to differentiate from competitors
  • Streamline client communication and scheduling processes.

Pain Points

  • Lack of time to manage social media and website updates
  • Difficulty in attracting new clients consistently
  • Keeping up with changing digital marketing trends.

Merrimack Digital Geographic Distribution

Merrimack Digital exclusively targets local businesses within the Merrimack Valley, making the United States their sole and primary market.

Top Countries

United States flag

United States

100%
Canada flag

Canada

0%
United Kingdom flag

United Kingdom

0%
Australia flag

Australia

0%
Germany flag

Germany

0%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users primarily have medium to high incomes, reflecting business ownership. Household sizes vary, with a concentration in 3-4 person households.

Employment Status

Income Distribution

Education Level

Merrimack Digital Behavior Analysis

Behavior Profile

Online Presence
Measurable Results
Lead Generation
Customer Engagement
Local Market Dynamics
Transparent Reporting
Personalized Service
Website Design
Ad Campaigns
Video Content
Business Networking
Social Media Usage
Technology Adoption
Problem Solving
Time Management
Digital Marketing
Conversion Optimization
Strategic Planning

Device Breakdown

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