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Merch2rock Alternative Clothing Target Audience
User Segments
Age: 18
Gender: Male
Occupation: Student
Education: High School
Age: 22
Gender: Female
Occupation: Part-Time
Education: Associate Degree
Age: 20
Gender: Male
Occupation: Student
Education: High School
Liam, The Aspiring Musician
Goals
- To express his passion for alternative music through unique band merchandise
- To connect with like-minded individuals and build a community around his favorite bands
- To discover new bands and artists to expand his musical tastes.
Pain Points
- Limited disposable income to purchase all desired merchandise
- Difficulty finding niche or rare band merchandise locally
- Feeling misunderstood by mainstream peers who don't appreciate his music tastes.
Merch2rock Alternative Clothing Geographic Distribution
Merch2rock has a strong presence in North America, particularly the US, with significant international reach across Europe and Australia, catering to a global alternative culture audience.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target customers primarily live in 1-2 person households with medium income levels, suggesting disposable income for lifestyle and fan-based purchases.
Employment Status
Income Distribution
Education Level
Merch2rock Alternative Clothing Behavior Analysis
Behavior Profile
Device Breakdown
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