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Executive Summary

Industries

Performing ArtsClassical MusicArts Education

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Memphis Symphony Orchestra Top Products

BRAHMS SYMPHONY NO. 4 & TRUMPET VIRTUOSO
Rhapsody: Memphis Symphony Orchestra Concert
ONE NIGHT ONLY: A Devotion to the American Armed Forces

Brand Positioning

The Memphis Symphony Orchestra is positioned as a pillar of cultural enrichment and community engagement in Memphis, offering diverse orchestral performances and vital music education programs.

Customer Sentiments

Customer sentiment appears positive, as evidenced by loyal long-term patrons, community support, and new subscriber incentives, indicating appreciation for both artistic quality and community contributions. The consistent philanthropic backing also points to strong trust and belief in the MSO's mission.

Memphis Symphony Orchestra Key Value Propositions

The MSO offers high-quality live orchestral performances, spanning classical masterpieces and innovative new works, providing cultural enrichment to the Memphis community. Concurrently, it delivers impactful music education programs, fostering artistic development and community engagement for future generations.

Live Orchestral Performances
Community Education Programs
Diverse Musical Repertoire
Community Cultural Anchor

Memphis Symphony Orchestra SWOT Analysis

Strengths

Long-standing institution with 74 seasons.

Strong community engagement and education.

Diverse programming, traditional to innovative.

Weaknesses

Reliance on philanthropic support.

Potential challenges with online systems for some users.

Geographically concentrated audience.

Opportunities

Attract new, younger audiences with innovative works.

Expand community partnerships and funding sources.

Leverage digital platforms for broader reach.

Threats

Competition from other local arts organizations.

Economic downturn impacting donations and ticket sales.

Maintaining relevance to evolving audience preferences.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Memphis Symphony Orchestra Target Audience

View Details

Geographic Insights

The Memphis Symphony Orchestra primarily serves the greater Memphis area in the United States, with minimal international reach.

Top Countries

United States flag

United States

99.5% market share

Canada flag

Canada

0.1% market share

United Kingdom flag

United Kingdom

0.1% market share

Germany flag

Germany

0.1% market share

France flag

France

0.1% market share

Memphis Symphony Orchestra Audience Segments

Established Culture Enthusiast

45-65+ years

Male • Female

Memphis • Shelby County

Emerging Arts Explorer

25-44 years

Male • Female

Memphis • Shelby County

Community Benefactor

55-65+ years

Male • Female

Memphis • Shelby County

Youth & Family Music Learner

5-17 years

Male • Female

Memphis • Shelby County Schools

Budget-Conscious Newcomer

18-34 years

Male • Female

Memphis • Shelby County

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor Memphis Symphony Orchestra

Referral Contest

Implement a referral contest to incentivize existing subscribers and patrons to refer new members. This can expand the MSO's reach within the Memphis community and attract new audience segments through word-of-mouth marketing, leveraging existing relationships.

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Charitable Sales Contribution

Donate a portion of ticket sales or subscription revenue to a local charity, aligning the MSO with a cause and appealing to the 'Community Supporters' and 'Philanthropists' buyer personas. This enhances brand image and encourages ticket purchases by showcasing the MSO's commitment to social responsibility in Memphis.

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Loyalty Program Implementation

Introduce a loyalty program to reward repeat concert attendees and subscribers, encouraging continued engagement and fostering a stronger sense of community. Offer exclusive benefits, discounts, or experiences to loyal members to increase retention and lifetime value.

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