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Medallia Target Audience
User Segments
Age: 48
Gender: Female
Occupation: Chief Customer Officer
Education: Doctorate Degree, Business Administration
Age: 52
Gender: Male
Occupation: VP of Strategic Initiatives
Education: Master's Degree, Strategic Management
Age: 43
Gender: Female
Occupation: Director of Digital Transformation
Education: Master's Degree, Computer Science
Eleanor Vance
Goals
- To significantly improve customer retention rates through proactive experience management and data-driven insights
- To establish a unified view of the customer across all touchpoints for a seamless journey
- To empower customer-facing teams with real-time feedback and tools to deliver exceptional service.
Pain Points
- Fragmented customer data making it difficult to gain a holistic understanding of customer behavior
- Lack of actionable insights from existing feedback mechanisms leading to reactive problem-solving
- Inability to quickly scale CX initiatives across various departments and geographies.
Medallia Geographic Distribution
The primary market for Medallia is the United States, followed by the UK. Other key markets include Canada, Australia, and Germany, indicating a strong presence in developed Western economies.
Top Countries
United States
United Kingdom
Canada
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily come from households of 3-4 people, reflecting established professionals. A large majority are high-income earners, consistent with their senior corporate roles.
Employment Status
Income Distribution
Education Level
Medallia Behavior Analysis
Behavior Profile
Device Breakdown
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